Brandwave

Homes.co.nz vs OneRoof:Which is more popular?

In September 2026, Homes.co.nz had more branded searches than OneRoof among property websites in New Zealand. Homes.co.nz had about 121,000 branded searches, while OneRoof had 74,500. Homes.co.nz made up 27.2% of all property website searches we track, and OneRoof accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about property websites, OneRoof appeared in four of the five answers and Homes.co.nz in three. OneRoof was mentioned before Homes.co.nz in four out of five answers.

Among property websites in New Zealand in September 2026

Who do people search for more?

Homes.co.nz, about 63% more searches than OneRoof

Homes.co.nz 121K searchesOneRoof 74.5K searches

Who does AI mention more?

OneRoof, mentioned in 4 of 5 answers, Homes.co.nz in 3

OneRoof in 4 of 5Homes.co.nz in 3 of 5

Who does AI recommend more?

OneRoof, named ahead of Homes.co.nz in 4 of 5 answers

OneRoof first in 4Homes.co.nz first in 1

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Top property websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneRoof was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Homes.co.nz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OneRoof was listed before Homes.co.nz in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Property1st
  2. realestate.co.nz2nd
  3. OneRoof3rd
  4. Homes.co.nz4th
  5. QV5th
  6. HouGarden–
  7. Open2view–
  8. HomeSell Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Homes.co.nz or OneRoof more popular in search?

This chart shows how often people search Google for Homes.co.nz and OneRoof by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.

Homes.co.nz and OneRoof among property websites in New Zealand, by month

Share of searches by month for Homes.co.nz, OneRoof. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202544.9%29.2%17.9%5.3%2%0.37%0.26%0.1%
Nov 202547.9%27.8%17.1%5%1.5%0.36%0.24%0.08%
Dec 202546.8%29%17.8%4.4%1.6%0.24%0.17%0.1%
Jan 202647.1%29.2%17.9%3.3%2%0.32%0.2%0.1%
Feb 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.11%
Mar 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.1%
Apr 202645.3%29.2%19.7%3.4%1.8%0.35%0.22%0.12%
May 202643.6%30.9%18.9%4.2%1.7%0.33%0.21%0.17%
Jun 202646.2%29.8%16.5%5%1.8%0.35%0.22%0.1%
Jul 202647.7%27.6%17%4.2%2.8%0.37%0.23%0.1%
Aug 202644%28.3%19.1%4.8%3.1%0.4%0.19%0.08%
Sep 202646.9%27.2%16.7%5.1%3.3%0.36%0.22%0.1%

How has the Homes.co.nz and OneRoof comparison changed over the last 12 months?

3 findings
  • Homes.co.nz was ahead of OneRoof in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Homes.co.nz’s share of searches among property websites in New Zealand moved from 29.2% to 27.2%, and its estimated monthly branded searches moved from 148K to 121K.
  • Across the 12 months ending September 2026, OneRoof’s share of searches among property websites in New Zealand moved from 17.9% to 16.7%, and its estimated monthly branded searches moved from 91.1K to 74.5K.

How did search popularity change for New Zealand property websites in September 2026?

2 changes

  1. In September 2026, OneRoof lost share of searches among property websites in New Zealand, from 19.1% to 16.7%.

  2. In September 2026, Homes.co.nz lost share of searches among property websites in New Zealand, from 28.3% to 27.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Homes.co.nz’s and OneRoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homes.co.nz

5 branded search terms

  • homes co nz estimate
  • homes co nz nz
  • Homes NZ
  • homes.co.nz
  • my homes co nz

OneRoof

2 branded search terms

  • OneRoof
  • oneroof property values

How the Brand Demand Index is measured

Other head-to-heads among property websites

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