Homes.co.nz vs realestate.co.nz:Which is more popular?
In September 2026, Homes.co.nz had more branded searches than realestate.co.nz among property websites in New Zealand. Homes.co.nz had about 121,000 branded searches, while realestate.co.nz had 14,800. Homes.co.nz made up 27.2% of all property website searches we track, and realestate.co.nz accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about property websites, realestate.co.nz appeared in all five answers and Homes.co.nz in three. realestate.co.nz was mentioned before Homes.co.nz in every answer.
Who do people search for more?
Homes.co.nz, about 8 searches for every 1 for realestate.co.nz
Who does AI mention more?
realestate.co.nz, mentioned in every answer we collected
Who does AI recommend more?
realestate.co.nz, named ahead of Homes.co.nz in every answer
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Top property websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, realestate.co.nz appeared in all five answers. Homes.co.nz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. realestate.co.nz was listed before Homes.co.nz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property websites
5 answers
Asked ChatGPT
“Which property website should I use in New Zealand?”
Asked ChatGPT
“What are the best property websites in New Zealand?”
Asked ChatGPT
“What's the best property website in New Zealand for buying a house?”
Searched Google, AI Overview
“homes for sale nz”
Searched Google, AI Overview
“property search nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Homes.co.nz or realestate.co.nz more popular in search?
This chart shows how often people search Google for Homes.co.nz and realestate.co.nz by name. Each line represents a brand's share of searches for all eight property websites we track, month by month, from searches in New Zealand.
Share of searches by month for Homes.co.nz, realestate.co.nz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.2% | 17.9% | 5.3% | 2% | 0.37% | 0.26% | 0.1% |
| Nov 2025 | 47.9% | 27.8% | 17.1% | 5% | 1.5% | 0.36% | 0.24% | 0.08% |
| Dec 2025 | 46.8% | 29% | 17.8% | 4.4% | 1.6% | 0.24% | 0.17% | 0.1% |
| Jan 2026 | 47.1% | 29.2% | 17.9% | 3.3% | 2% | 0.32% | 0.2% | 0.1% |
| Feb 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.11% |
| Mar 2026 | 46.8% | 29% | 17.8% | 3.3% | 2.4% | 0.37% | 0.25% | 0.1% |
| Apr 2026 | 45.3% | 29.2% | 19.7% | 3.4% | 1.8% | 0.35% | 0.22% | 0.12% |
| May 2026 | 43.6% | 30.9% | 18.9% | 4.2% | 1.7% | 0.33% | 0.21% | 0.17% |
| Jun 2026 | 46.2% | 29.8% | 16.5% | 5% | 1.8% | 0.35% | 0.22% | 0.1% |
| Jul 2026 | 47.7% | 27.6% | 17% | 4.2% | 2.8% | 0.37% | 0.23% | 0.1% |
| Aug 2026 | 44% | 28.3% | 19.1% | 4.8% | 3.1% | 0.4% | 0.19% | 0.08% |
| Sep 2026 | 46.9% | 27.2% | 16.7% | 5.1% | 3.3% | 0.36% | 0.22% | 0.1% |
How has the Homes.co.nz and realestate.co.nz comparison changed over the last 12 months?
3 findings
- Homes.co.nz was ahead of realestate.co.nz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Homes.co.nz’s share of searches among property websites in New Zealand moved from 29.2% to 27.2%, and its estimated monthly branded searches moved from 148K to 121K.
- Across the 12 months ending September 2026, realestate.co.nz’s share of searches among property websites in New Zealand moved from 2% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for New Zealand property websites in September 2026?
2 changes
In September 2026, Homes.co.nz lost share of searches among property websites in New Zealand, from 28.3% to 27.2%.
realestate.co.nz’s share of searches among property websites in New Zealand has gained ground for 3 months in a row, from 1.8% to 3.3% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Homes.co.nz’s and realestate.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Homes.co.nz
5 branded search terms
- homes co nz estimate
- homes co nz nz
- Homes NZ
- homes.co.nz
- my homes co nz
realestate.co.nz
1 branded search term
- realestate.co.nz
Other head-to-heads among property websites
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