How popular isrealestate.co.nz in search?
In August 2026, there were an estimated 14.8K branded searches for realestate.co.nz in New Zealand which is up 49.6% over the last 11 months. realestate.co.nz holds 3% estimated Share of Search among New Zealand property websites and is ranked 5th of 8 competitors for search popularity.
Trade Me Property42.9%
Homes.co.nz27.9%OneRoof18.7%
QV6.8%
realestate.co.nz3%HouGarden0.39%
Open2view0.18%
HomeSell Go0.07%
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Which property websites compete with realestate.co.nz?
Share of Search by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 28.6% | 17.5% | 7.5% | 1.9% | 0.36% | 0.25% | 0.1% |
| Nov 2025 | 46.7% | 27.3% | 16.6% | 7.1% | 1.5% | 0.35% | 0.24% | 0.07% |
| Dec 2025 | 45.5% | 28.5% | 17.3% | 6.6% | 1.5% | 0.23% | 0.17% | 0.1% |
| Jan 2026 | 45.6% | 28.5% | 17.4% | 6% | 1.9% | 0.31% | 0.19% | 0.1% |
| Feb 2026 | 45.1% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.25% | 0.1% |
| Mar 2026 | 45% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.24% | 0.1% |
| Apr 2026 | 43.7% | 28.4% | 19% | 6.5% | 1.7% | 0.33% | 0.21% | 0.11% |
| May 2026 | 42.1% | 30.1% | 18.3% | 7.2% | 1.6% | 0.32% | 0.2% | 0.16% |
| Jun 2026 | 45.3% | 29.4% | 16.1% | 6.8% | 1.8% | 0.35% | 0.22% | 0.09% |
| Jul 2026 | 46.7% | 27.3% | 16.6% | 6% | 2.7% | 0.36% | 0.22% | 0.1% |
| Aug 2026 | 42.9% | 27.9% | 18.7% | 6.8% | 3% | 0.39% | 0.18% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 209K | 0% | -3.7 points | |
| 2, held 2nd | 27.9% | 136K | +11.1% | +0.6 points | |
| 3, held 3rd | 18.7% | 91K | +22.3% | +2.1 points | |
| 4, held 4th | 6.8% | 33K | +21.8% | +0.7 points | |
| 5, held 5th | 3% | 14.8K | +22.3% | +0.3 points | |
| 6, held 6th | 0.39% | 1.9K | +18.8% | 0 points | |
| 7, held 7th | 0.18% | 880 | -12% | 0 points | |
| 8, held 8th | 0.07% | 360 | -18.2% | 0 points |
42.9%
held 1st · 209K estimated branded searches · 0% vs prior month · -3.7 points
27.9%
held 2nd · 136K estimated branded searches · +11.1% vs prior month · +0.6 points
3.
18.7%
held 3rd · 91K estimated branded searches · +22.3% vs prior month · +2.1 points
4.
QV6.8%
held 4th · 33K estimated branded searches · +21.8% vs prior month · +0.7 points
3%
held 5th · 14.8K estimated branded searches · +22.3% vs prior month · +0.3 points
0.39%
held 6th · 1.9K estimated branded searches · +18.8% vs prior month · 0 points
0.18%
held 7th · 880 estimated branded searches · -12% vs prior month · 0 points
0.07%
held 8th · 360 estimated branded searches · -18.2% vs prior month · 0 points
Compare search popularity between realestate.co.nz and its closest rivals
- realestate.co.nz vs Homes.co.nz: compare search popularity
- realestate.co.nz vs QV: compare search popularity
- realestate.co.nz vs Open2view: compare search popularity
- Compare realestate.co.nz with any brand
How has branded search demand for realestate.co.nz changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for realestate.co.nz in New Zealand rose from 9.9K to 14.8K.
- Across the 11 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand increased from 1.9% to 3%.
- Across the 11 months ending August 2026, realestate.co.nz’s estimated Share of Search among property websites in New Zealand peaked at 3% in August 2026 and was lowest at 1.5% in November 2025.
How did search popularity change for New Zealand property websites in August 2026?
6 changes
In August 2026, OneRoof gained estimated Share of Search among property websites in New Zealand, from 16.6% to 18.7%.
In August 2026, QV gained estimated Share of Search among property websites in New Zealand, from 6% to 6.8%.
In August 2026, Homes.co.nz gained estimated Share of Search among property websites in New Zealand, from 27.3% to 27.9%.
In August 2026, Trade Me Property lost estimated Share of Search among property websites in New Zealand, from 46.7% to 42.9%.
realestate.co.nz’s estimated Share of Search among property websites in New Zealand has gained ground for 3 months in a row, from 1.6% to 3% in August 2026.
Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
How is realestate.co.nz measured?
Brandwave collects information about searches that people make online using realestate.co.nz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- realestate co nz homes for sale
- realestate.co.nz
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Is realestate.co.nz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.