Brandwave

How popular isrealestate.co.nz?

In October 2026, people searched for realestate.co.nz by name about 14,800 times in New Zealand, an 82.7% increase from the previous year. These searches made up 3.2% of all New Zealand property website searches, placing realestate.co.nz fifth out of eight websites. When we asked both ChatGPT and Google AI Overviews about property websites, realestate.co.nz appeared in all answers and was the second most recommended of the eight.

Search and AI answers in October 2026

realestate.co.nz is the fifth most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. Trade Me PropertyShare of searches 45.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Homes.co.nzShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. OneRoofShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. QVShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. realestate.co.nzShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top property websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, realestate.co.nz appeared in all five answers. realestate.co.nz is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Property1st
  2. realestate.co.nz2nd
  3. OneRoof3rd
  4. Homes.co.nz4th
  5. QV5th
  6. HouGarden–
  7. Open2view–
  8. HomeSell Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.co.nz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Property4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneRoof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.co.nz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HouGarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open2view0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeSell Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for realestate.co.nz compared with other New Zealand property websites?

realestate.co.nz against property websites in New Zealand, by month

Share of searches by month for Trade Me Property, Homes.co.nz, OneRoof, QV, realestate.co.nz. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Nov 202547.9%27.8%17.1%5%1.5%0.36%0.24%0.06%
Dec 202546.8%29%17.8%4.4%1.6%0.24%0.17%0.06%
Jan 202648.8%28.3%17.4%3.2%1.9%0.31%0.19%0.08%
Feb 202646.8%29%17.8%3.3%2.4%0.37%0.25%0.08%
Mar 202648.5%28.1%17.3%3.2%2.3%0.36%0.25%0.09%
Apr 202645.3%29.2%19.7%3.4%1.8%0.35%0.22%0.09%
May 202643.6%30.9%18.9%4.2%1.7%0.33%0.21%0.13%
Jun 202646.3%29.8%16.5%5%1.8%0.35%0.22%0.06%
Jul 202647.7%27.6%17%4.2%2.8%0.37%0.23%0.08%
Aug 202644%28.3%19.2%4.8%3.1%0.4%0.19%0.05%
Sep 202647%27.2%16.7%5.1%3.3%0.36%0.22%0.05%
Oct 202645.6%29.4%16.3%4.8%3.2%0.41%0.22%0.05%

  1. 1.Trade Me Property

    45.6%

    Held 1st. 209K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Homes.co.nz

    29.4%

    Held 2nd. 135K estimated branded searches, +11.1% vs prior month. Share +2.2 points.

  3. 3.OneRoof

    16.3%

    Held 3rd. 74.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.QV

    4.8%

    Held 4th. 21.9K estimated branded searches, -3.3% vs prior month. Share -0.3 points.

  5. 5.realestate.co.nz

    3.2%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HouGarden

    0.41%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  7. 7.Open2view

    0.22%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.HomeSell Go

    0.05%

    Held 8th. 230 estimated branded searches, -4.2% vs prior month. Share 0 points.

Compare popularity between realestate.co.nz and its closest rivals

Every comparison with realestate.co.nz

7 comparisons

How has branded search demand for realestate.co.nz changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for realestate.co.nz in New Zealand rose from 8.1K to 14.8K.
  • Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand increased from 1.5% to 3.2%.
  • Across the 12 months ending October 2026, realestate.co.nz’s share of searches among property websites in New Zealand peaked at 3.3% in September 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for New Zealand property websites in October 2026?

6 changes

  1. In October 2026, Homes.co.nz gained share of searches among property websites in New Zealand, from 27.2% to 29.4%.

  2. In October 2026, Trade Me Property lost share of searches among property websites in New Zealand, from 47% to 45.6%.

  3. Estimated monthly branded searches for realestate.co.nz in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in October 2026.

  4. Estimated monthly branded searches for HomeSell Go in New Zealand fell 30.3% over 12 measured months, from 330 to 230 in October 2026.

  5. Estimated monthly branded searches for Open2view in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

  6. Estimated monthly branded searches for OneRoof in New Zealand fell 18.1% over 12 measured months, from 91K to 74.5K in October 2026.

How are realestate.co.nz’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using realestate.co.nz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • realestate.co.nz

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How the Brand Demand Index is measured

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