Brandwave

Open2view vs realestate.co.nz:Which is more popular by branded search in New Zealand?

In August 2026, realestate.co.nz had more branded searches than Open2view among property websites in New Zealand. realestate.co.nz was estimated to have 14.8K branded searches compared to Open2view’s 880, and held a 3% Share of Search versus Open2view’s 0.18%.

Share of Search among property websites in New Zealand in August 2026Which is more popular in search, Open2view or realestate.co.nz?
Open2view0.18%880 searches
vs
realestate.co.nz3%14.8K searches

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Which is more popular in search, Open2view or realestate.co.nz?

Property listing and property data websites serving New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Open2view and realestate.co.nz among property websites in New Zealand, by month

Share of Search by month for realestate.co.nz, Open2view. The figures are in the table below the chart.

View monthly share of search table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202543.8%28.6%17.5%7.5%1.9%0.36%0.25%0.1%
Nov 202546.7%27.3%16.6%7.1%1.5%0.35%0.24%0.07%
Dec 202545.5%28.5%17.3%6.6%1.5%0.23%0.17%0.1%
Jan 202645.6%28.5%17.4%6%1.9%0.31%0.19%0.1%
Feb 202645.1%28.2%17.2%6.6%2.3%0.36%0.25%0.1%
Mar 202645%28.2%17.2%6.6%2.3%0.36%0.24%0.1%
Apr 202643.7%28.4%19%6.5%1.7%0.33%0.21%0.11%
May 202642.1%30.1%18.3%7.2%1.6%0.32%0.2%0.16%
Jun 202645.3%29.4%16.1%6.8%1.8%0.35%0.22%0.09%
Jul 202646.7%27.3%16.6%6%2.7%0.36%0.22%0.1%
Aug 202642.9%27.9%18.7%6.8%3%0.39%0.18%0.07%
Sep 2026————————

How has the Open2view and realestate.co.nz comparison changed over the last 12 months?

How did search popularity change for New Zealand property websites in August 2026?

  1. realestate.co.nz’s estimated Share of Search among property websites in New Zealand has gained ground for 3 months in a row, from 1.6% to 3% in August 2026.

  2. Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Open2view’s and realestate.co.nz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Open2view

1 branded search term

  • Open2view

realestate.co.nz

2 branded search terms

  • realestate co nz homes for sale
  • realestate.co.nz

How the Brand Demand Index is measured

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