Brandwave

Hiko Electrical vs Tauranga Electrical:Which is more popular in New Zealand?

In October 2026, Tauranga Electrical had more branded searches than Hiko Electrical among Tauranga electrical contractors in New Zealand. Tauranga Electrical had about 320 branded searches, while Hiko Electrical had 180. Tauranga Electrical made up 45.1% of all Tauranga electrical contractor searches we track, and Hiko Electrical accounted for 25.4%. When we asked ChatGPT and Google AI Overviews about Tauranga electrical contractors, both Hiko Electrical and Tauranga Electrical appeared in all three answers. Hiko Electrical was mentioned before Tauranga Electrical in every answer.

Among Tauranga electrical contractors in New Zealand in October 2026

Who do people search for more?

Tauranga Electrical, about 78% more searches than Hiko Electrical

Tauranga Electrical 320 searchesHiko Electrical 180 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hiko Electrical in 3 of 3Tauranga Electrical in 3 of 3

Who does AI recommend more?

Hiko Electrical, named ahead of Tauranga Electrical in every answer

Hiko Electrical first in 3Tauranga Electrical never first

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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Hiko Electrical and Tauranga Electrical showed up in all three answers. Hiko Electrical was listed before Tauranga Electrical in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hiko Electrical1st
  2. Tauranga Electrical2nd
  3. Snowden Electrical & Air Conditioning2nd
  4. Bayside Electrical Services Ltd4th
  5. K&M Electrical–
  6. Guild & Spence–
  7. AD Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hiko Electrical or Tauranga Electrical more popular in search?

This chart shows how often people search Google for Hiko Electrical and Tauranga Electrical by name. Each line represents a brand's share of searches for all seven Tauranga electrical contractors we track, month by month, from searches in New Zealand.

Hiko Electrical and Tauranga Electrical among Tauranga electrical contractors in New Zealand, by month

Share of searches by month for Tauranga Electrical, Hiko Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthTauranga ElectricalHiko ElectricalK&M ElectricalGuild & SpenceSnowden Electrical & Air ConditioningAD ElectricalBayside Electrical Services Ltd
Nov 202540%33.8%6.3%13.8%2.5%2.5%1.3%
Dec 202539.4%33.3%6.1%13.6%3%3%1.5%
Jan 202647.6%26.8%8.5%11%2.4%2.4%1.2%
Feb 202647.6%22%9.8%13.4%3.7%2.4%1.2%
Mar 202644.8%25.3%8%12.6%5.7%2.3%1.1%
Apr 202638.1%23.8%11.9%16.7%6%2.4%1.2%
May 202646.4%21.4%8.3%10.7%8.3%3.6%1.2%
Jun 202646.4%22.6%9.5%10.7%6%3.6%1.2%
Jul 202636.8%26.4%13.8%16.1%4.6%1.1%1.1%
Aug 202636.4%30.7%8%15.9%5.7%2.3%1.1%
Sep 202638.1%32.1%9.5%10.7%6%2.4%1.2%
Oct 202645.1%25.4%11.3%9.9%4.2%2.8%1.4%

How has branded search for Hiko Electrical and Tauranga Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?

2 changes

  1. In October 2026, Tauranga Electrical gained share of searches among Tauranga electrical contractors in New Zealand, from 38.1% to 45.1%.

  2. In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.

How are Hiko Electrical’s and Tauranga Electrical’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hiko Electrical’s and Tauranga Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hiko Electrical

2 branded search terms

  • hiko electrical
  • hiko electrical tauranga

Tauranga Electrical

1 branded search term

  • tauranga electrical

How the Brand Demand Index is measured

Other head-to-heads among Tauranga electrical contractors

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