Hiko Electrical vs K&M Electrical:Which is more popular in New Zealand?
In October 2026, Hiko Electrical had more branded searches than K&M Electrical among Tauranga electrical contractors in New Zealand. Hiko Electrical had about 180 branded searches, while K&M Electrical had 80. Hiko Electrical made up 25.4% of all Tauranga electrical contractor searches we track, and K&M Electrical accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about Tauranga electrical contractors, Hiko Electrical appeared in all three answers and K&M Electrical in none.
Who do people search for more?
Hiko Electrical, about 2 searches for every 1 for K&M Electrical
Who does AI mention more?
Hiko Electrical, mentioned in every answer we collected
Who does AI recommend more?
Hiko Electrical, the only one of the two named
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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hiko Electrical appeared in all three answers. K&M Electrical did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tauranga Electrical3 of 3Named in 3 of 3 ChatGPT answers- Hiko Electrical3 of 3Named in 3 of 3 ChatGPT answers
Snowden Electrical & Air Conditioning2 of 3Named in 2 of 3 ChatGPT answers
Bayside Electrical Services Ltd2 of 3Named in 2 of 3 ChatGPT answers
K&M Electrical0 of 3Named in 0 of 3 ChatGPT answers
Guild & Spence0 of 3Named in 0 of 3 ChatGPT answers
AD Electrical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga electrical contractors
3 answers
Asked ChatGPT
“Which electrical contractor should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Tauranga, New Zealand for a wiring job?”
Searched Google, AI Overview
“electrician tauranga nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial electrician tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hiko Electrical or K&M Electrical more popular in search?
This chart shows how often people search Google for Hiko Electrical and K&M Electrical by name. Each line represents a brand's share of searches for all seven Tauranga electrical contractors we track, month by month, from searches in New Zealand.
Share of searches by month for Hiko Electrical, K&M Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tauranga Electrical | Hiko Electrical | K&M Electrical | Guild & Spence | Snowden Electrical & Air Conditioning | AD Electrical | Bayside Electrical Services Ltd |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 33.8% | 6.3% | 13.8% | 2.5% | 2.5% | 1.3% |
| Dec 2025 | 39.4% | 33.3% | 6.1% | 13.6% | 3% | 3% | 1.5% |
| Jan 2026 | 47.6% | 26.8% | 8.5% | 11% | 2.4% | 2.4% | 1.2% |
| Feb 2026 | 47.6% | 22% | 9.8% | 13.4% | 3.7% | 2.4% | 1.2% |
| Mar 2026 | 44.8% | 25.3% | 8% | 12.6% | 5.7% | 2.3% | 1.1% |
| Apr 2026 | 38.1% | 23.8% | 11.9% | 16.7% | 6% | 2.4% | 1.2% |
| May 2026 | 46.4% | 21.4% | 8.3% | 10.7% | 8.3% | 3.6% | 1.2% |
| Jun 2026 | 46.4% | 22.6% | 9.5% | 10.7% | 6% | 3.6% | 1.2% |
| Jul 2026 | 36.8% | 26.4% | 13.8% | 16.1% | 4.6% | 1.1% | 1.1% |
| Aug 2026 | 36.4% | 30.7% | 8% | 15.9% | 5.7% | 2.3% | 1.1% |
| Sep 2026 | 38.1% | 32.1% | 9.5% | 10.7% | 6% | 2.4% | 1.2% |
| Oct 2026 | 45.1% | 25.4% | 11.3% | 9.9% | 4.2% | 2.8% | 1.4% |
How has branded search for Hiko Electrical and K&M Electrical changed in New Zealand over the last 12 months?
3 findings
- Hiko Electrical was ahead of K&M Electrical in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hiko Electrical’s share of searches among Tauranga electrical contractors in New Zealand moved from 33.8% to 25.4%, and its estimated monthly branded searches moved from 270 to 180.
- Across the 12 months ending October 2026, K&M Electrical’s share of searches among Tauranga electrical contractors in New Zealand moved from 6.3% to 11.3%, and its estimated monthly branded searches moved from 50 to 80.
How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?
2 changes
In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.
In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.
How are Hiko Electrical’s and K&M Electrical’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hiko Electrical’s and K&M Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiko Electrical
2 branded search terms
- hiko electrical
- hiko electrical tauranga
K&M Electrical
2 branded search terms
- k and m electrical
- km electrical
Other head-to-heads among Tauranga electrical contractors
- Tauranga Electrical vs Hiko Electrical: compare popularity
- Tauranga Electrical vs K&M Electrical: compare popularity
- Tauranga Electrical vs Guild & Spence: compare popularity
- Tauranga Electrical vs Snowden Electrical & Air Conditioning: compare popularity
- Hiko Electrical vs Guild & Spence: compare popularity
- Hiko Electrical vs Snowden Electrical & Air Conditioning: compare popularity
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