Brandwave

Guild & Spence vs Hiko Electrical:Which is more popular in New Zealand?

In October 2026, Hiko Electrical had more branded searches than Guild & Spence among Tauranga electrical contractors in New Zealand. Hiko Electrical had about 180 branded searches, while Guild & Spence had 70. Hiko Electrical made up 25.4% of all Tauranga electrical contractor searches we track, and Guild & Spence accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about Tauranga electrical contractors, Hiko Electrical appeared in all three answers and Guild & Spence in none.

Among Tauranga electrical contractors in New Zealand in October 2026

Who do people search for more?

Hiko Electrical, about 3 searches for every 1 for Guild & Spence

Hiko Electrical 180 searchesGuild & Spence 70 searches

Who does AI mention more?

Hiko Electrical, mentioned in every answer we collected

Hiko Electrical in 3 of 3Guild & Spence in 0 of 3

Who does AI recommend more?

Hiko Electrical, the only one of the two named

Hiko Electrical first in 3Guild & Spence never named

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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hiko Electrical appeared in all three answers. Guild & Spence did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hiko Electrical1st
  2. Tauranga Electrical2nd
  3. Snowden Electrical & Air Conditioning2nd
  4. Bayside Electrical Services Ltd4th
  5. K&M Electrical–
  6. Guild & Spence–
  7. AD Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guild & Spence or Hiko Electrical more popular in search?

This chart shows how often people search Google for Guild & Spence and Hiko Electrical by name. Each line represents a brand's share of searches for all seven Tauranga electrical contractors we track, month by month, from searches in New Zealand.

Guild & Spence and Hiko Electrical among Tauranga electrical contractors in New Zealand, by month

Share of searches by month for Hiko Electrical, Guild & Spence. The figures are in the table below the chart.

View monthly share of searches table
MonthTauranga ElectricalHiko ElectricalK&M ElectricalGuild & SpenceSnowden Electrical & Air ConditioningAD ElectricalBayside Electrical Services Ltd
Nov 202540%33.8%6.3%13.8%2.5%2.5%1.3%
Dec 202539.4%33.3%6.1%13.6%3%3%1.5%
Jan 202647.6%26.8%8.5%11%2.4%2.4%1.2%
Feb 202647.6%22%9.8%13.4%3.7%2.4%1.2%
Mar 202644.8%25.3%8%12.6%5.7%2.3%1.1%
Apr 202638.1%23.8%11.9%16.7%6%2.4%1.2%
May 202646.4%21.4%8.3%10.7%8.3%3.6%1.2%
Jun 202646.4%22.6%9.5%10.7%6%3.6%1.2%
Jul 202636.8%26.4%13.8%16.1%4.6%1.1%1.1%
Aug 202636.4%30.7%8%15.9%5.7%2.3%1.1%
Sep 202638.1%32.1%9.5%10.7%6%2.4%1.2%
Oct 202645.1%25.4%11.3%9.9%4.2%2.8%1.4%

How has branded search for Guild & Spence and Hiko Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?

3 changes

  1. In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.

  2. In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.

  3. In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.

How are Guild & Spence’s and Hiko Electrical’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Guild & Spence’s and Hiko Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guild & Spence

2 branded search terms

  • guild & spence
  • guild and spence

Hiko Electrical

2 branded search terms

  • hiko electrical
  • hiko electrical tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga electrical contractors

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