Brandwave

How popular isHiko Electrical?

In October 2026, people searched for Hiko Electrical by name about 330 times in New Zealand, a 32.7% decrease from the previous year. These searches made up 25.4% of all New Zealand Tauranga electrical contractor searches, placing Hiko Electrical second out of seven contractors. When we asked both ChatGPT and Google AI Overviews about Tauranga electrical contractors, Hiko Electrical appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Hiko Electrical is the second most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. Tauranga ElectricalShare of searches 45.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Hiko ElectricalShare of searches 25.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. K&M ElectricalShare of searches 11.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Guild & SpenceShare of searches 9.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Snowden Electrical & Air ConditioningShare of searches 4.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hiko Electrical appeared in all three answers. Hiko Electrical is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hiko Electrical1st
  2. Tauranga Electrical2nd
  3. Snowden Electrical & Air Conditioning2nd
  4. Bayside Electrical Services Ltd4th
  5. K&M Electrical–
  6. Guild & Spence–
  7. AD Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga electrical contractors

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hiko Electrical compared with other New Zealand Tauranga electrical contractors?

Hiko Electrical against Tauranga electrical contractors in New Zealand, by month

Share of searches by month for Tauranga Electrical, Hiko Electrical, K&M Electrical, Guild & Spence, Snowden Electrical & Air Conditioning, AD Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthTauranga ElectricalHiko ElectricalK&M ElectricalGuild & SpenceSnowden Electrical & Air ConditioningAD ElectricalBayside Electrical Services Ltd
Nov 202540%33.8%6.3%13.8%2.5%2.5%1.3%
Dec 202539.4%33.3%6.1%13.6%3%3%1.5%
Jan 202647.6%26.8%8.5%11%2.4%2.4%1.2%
Feb 202647.6%22%9.8%13.4%3.7%2.4%1.2%
Mar 202644.8%25.3%8%12.6%5.7%2.3%1.1%
Apr 202638.1%23.8%11.9%16.7%6%2.4%1.2%
May 202646.4%21.4%8.3%10.7%8.3%3.6%1.2%
Jun 202646.4%22.6%9.5%10.7%6%3.6%1.2%
Jul 202636.8%26.4%13.8%16.1%4.6%1.1%1.1%
Aug 202636.4%30.7%8%15.9%5.7%2.3%1.1%
Sep 202638.1%32.1%9.5%10.7%6%2.4%1.2%
Oct 202645.1%25.4%11.3%9.9%4.2%2.8%1.4%
  1. Held 1st. 320 estimated branded searches, 0% vs prior month. Share +7 points.

  2. Held 2nd. 180 estimated branded searches, -33.3% vs prior month. Share -6.8 points.

  3. Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.9 points.

  5. Held 5th. 30 estimated branded searches, -40% vs prior month. Share -1.7 points.

  6. Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Hiko Electrical and its closest rivals

Every comparison with Hiko Electrical

6 comparisons

How has branded search demand for Hiko Electrical changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hiko Electrical in New Zealand fell from 490 to 330.
  • Across the 12 months ending October 2026, Hiko Electrical’s share of searches among Tauranga electrical contractors in New Zealand decreased from 33.8% to 25.4%.
  • Across the 12 months ending October 2026, Hiko Electrical’s share of searches among Tauranga electrical contractors in New Zealand peaked at 33.8% in November 2025 and was lowest at 21.4% in May 2026.

How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?

6 changes
  1. In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.

  2. In October 2026, Tauranga Electrical gained share of searches among Tauranga electrical contractors in New Zealand, from 38.1% to 45.1%.

  3. In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.

  4. In October 2026, Snowden Electrical & Air Conditioning lost share of searches among Tauranga electrical contractors in New Zealand, from 6% to 4.2%.

  5. In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.

  6. AD Electrical’s share of searches among Tauranga electrical contractors in New Zealand has gained ground for 3 months in a row, from 1.1% to 2.8% in October 2026.

How are Hiko Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hiko Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiko electrical
  • hiko electrical tauranga

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How the Brand Demand Index is measured

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Is Hiko Electrical your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.