Hiko Electrical vs K&M Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Hiko Electrical had more branded searches than K&M Electrical among tauranga electrical contractors in New Zealand. Hiko Electrical was estimated to have 500 branded searches compared to K&M Electrical’s 210, and held a 36.2% Share of Search versus K&M Electrical’s 15.2%.
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Which is more popular in search, Hiko Electrical or K&M Electrical?
Compare Tauranga electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hiko Electrical, K&M Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Guild & Spence | Hiko Electrical | K&M Electrical | AD Electrical |
|---|---|---|---|---|
| Oct 2025 | 42.7% | 38.8% | 15.5% | 2.9% |
| Nov 2025 | 44.3% | 40.2% | 13.1% | 2.5% |
| Dec 2025 | 53.5% | 32.7% | 11.9% | 2% |
| Jan 2026 | 45.8% | 33.9% | 17.8% | 2.5% |
| Feb 2026 | 54.4% | 26.4% | 16% | 3.2% |
| Mar 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Apr 2026 | 46.7% | 29.3% | 22% | 2% |
| May 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Jun 2026 | 48.9% | 30.9% | 17.3% | 2.9% |
| Jul 2026 | 50.9% | 27.3% | 20.5% | 1.2% |
| Aug 2026 | 47.1% | 36.2% | 15.2% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Hiko Electrical and K&M Electrical comparison changed over the last 12 months?
3 findings
- Hiko Electrical was ahead of K&M Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 38.8% to 36.2%, and its estimated monthly branded searches moved from 400 to 500.
- Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 15.5% to 15.2%, and its estimated monthly branded searches moved from 160 to 210.
How did search popularity change for New Zealand tauranga electrical contractors in August 2026?
2 changes
In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.
In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 20.5% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hiko Electrical’s and K&M Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiko Electrical
2 branded search terms
- hiko electrical
- hiko electrical tauranga
K&M Electrical
3 branded search terms
- k and m electrical
- k&m electrical
- km electrical
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.