Guild & Spence vs Hiko Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Guild & Spence had more branded searches than Hiko Electrical among tauranga electrical contractors in New Zealand. Guild & Spence was estimated to have 650 branded searches compared to Hiko Electrical’s 500, and held a 47.1% Share of Search versus Hiko Electrical’s 36.2%.
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Which is more popular in search, Guild & Spence or Hiko Electrical?
Compare Tauranga electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guild & Spence, Hiko Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Guild & Spence | Hiko Electrical | K&M Electrical | AD Electrical |
|---|---|---|---|---|
| Oct 2025 | 42.7% | 38.8% | 15.5% | 2.9% |
| Nov 2025 | 44.3% | 40.2% | 13.1% | 2.5% |
| Dec 2025 | 53.5% | 32.7% | 11.9% | 2% |
| Jan 2026 | 45.8% | 33.9% | 17.8% | 2.5% |
| Feb 2026 | 54.4% | 26.4% | 16% | 3.2% |
| Mar 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Apr 2026 | 46.7% | 29.3% | 22% | 2% |
| May 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Jun 2026 | 48.9% | 30.9% | 17.3% | 2.9% |
| Jul 2026 | 50.9% | 27.3% | 20.5% | 1.2% |
| Aug 2026 | 47.1% | 36.2% | 15.2% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Guild & Spence and Hiko Electrical comparison changed over the last 12 months?
3 findings
- Guild & Spence was ahead of Hiko Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 42.7% to 47.1%, and its estimated monthly branded searches moved from 440 to 650.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 38.8% to 36.2%, and its estimated monthly branded searches moved from 400 to 500.
How did search popularity change for New Zealand tauranga electrical contractors in August 2026?
2 changes
In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.
In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Guild & Spence’s and Hiko Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guild & Spence
5 branded search terms
- guild & spence
- guild & spence tauranga
- guild and spence
- guild and spence electrical
- guild and spence electrical tauranga
Hiko Electrical
2 branded search terms
- hiko electrical
- hiko electrical tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.