How popular isGuild & Spence in search?
In August 2026, there were an estimated 650 branded searches for Guild & Spence in New Zealand which is up 47.7% over the last 11 months. Guild & Spence holds 47.1% estimated Share of Search among New Zealand tauranga electrical contractors and is ranked 1st of 4 competitors for search popularity.
Guild & Spence47.1%
Hiko Electrical36.2%
K&M Electrical15.2%
AD Electrical1.4%
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Which tauranga electrical contractors compete with Guild & Spence?
Share of Search by month for Guild & Spence, Hiko Electrical, K&M Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Guild & Spence | Hiko Electrical | K&M Electrical | AD Electrical |
|---|---|---|---|---|
| Oct 2025 | 42.7% | 38.8% | 15.5% | 2.9% |
| Nov 2025 | 44.3% | 40.2% | 13.1% | 2.5% |
| Dec 2025 | 53.5% | 32.7% | 11.9% | 2% |
| Jan 2026 | 45.8% | 33.9% | 17.8% | 2.5% |
| Feb 2026 | 54.4% | 26.4% | 16% | 3.2% |
| Mar 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Apr 2026 | 46.7% | 29.3% | 22% | 2% |
| May 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Jun 2026 | 48.9% | 30.9% | 17.3% | 2.9% |
| Jul 2026 | 50.9% | 27.3% | 20.5% | 1.2% |
| Aug 2026 | 47.1% | 36.2% | 15.2% | 1.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 650 | -20.7% | -3.8 points | |
| 2, held 2nd | 36.2% | 500 | +13.6% | +8.9 points | |
| 3, held 3rd | 15.2% | 210 | -36.4% | -5.3 points | |
| 4, held 4th | 1.4% | 20 | 0% | +0.2 points |
47.1%
held 1st · 650 estimated branded searches · -20.7% vs prior month · -3.8 points
36.2%
held 2nd · 500 estimated branded searches · +13.6% vs prior month · +8.9 points
15.2%
held 3rd · 210 estimated branded searches · -36.4% vs prior month · -5.3 points
1.4%
held 4th · 20 estimated branded searches · 0% vs prior month · +0.2 points
Compare search popularity between Guild & Spence and its closest rivals
How has branded search demand for Guild & Spence changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Guild & Spence in New Zealand rose from 440 to 650.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand increased from 42.7% to 47.1%.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 54.4% in February 2026 and was lowest at 42.7% in October 2025.
How did search popularity change for New Zealand tauranga electrical contractors in August 2026?
4 changes
In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.
In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 20.5% to 15.2%.
In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.
Estimated monthly branded searches for AD Electrical in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is Guild & Spence measured?
Brandwave collects information about searches that people make online using Guild & Spence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- guild & spence
- guild & spence tauranga
- guild and spence
- guild and spence electrical
- guild and spence electrical tauranga
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