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Tauranga electrical contractors in New Zealand:Which brands are most popular in search?

In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 290 branded searches and 41.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Guild & Spence41.4%
  2. Hiko Electrical38.6%
  3. K&M Electrical17.1%
  4. AD Electrical2.9%

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Share of SearchLeaderboard

Compare Tauranga electrical contractors using branded searches made in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga electrical contractors in New Zealand, by month

Share of Search by month for Guild & Spence, Hiko Electrical, K&M Electrical, AD Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthGuild & SpenceHiko ElectricalK&M ElectricalAD Electrical
Oct 202531.4%43.1%21.6%3.9%
Nov 202538.7%43.5%14.5%3.2%
Dec 202539.2%43.1%13.7%3.9%
Jan 202634.5%40%21.8%3.6%
Feb 202640.7%30.5%25.4%3.4%
Mar 202640%36.7%20%3.3%
Apr 202644.3%28.6%24.3%2.9%
May 202639.6%34%22.6%3.8%
Jun 202635.7%33.9%26.8%3.6%
Jul 202640%30.7%28%1.3%
Aug 202641.4%38.6%17.1%2.9%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Guild & Spence

    41.4%

    held 1st · 290 estimated branded searches · -3.3% vs prior month · +1.4 points

  2. 2.Hiko Electrical

    38.6%

    held 2nd · 270 estimated branded searches · +17.4% vs prior month · +7.9 points

  3. 3.K&M Electrical

    17.1%

    held 3rd · 120 estimated branded searches · -42.9% vs prior month · -10.9 points

  4. 4.AD Electrical

    2.9%

    held 4th · 20 estimated branded searches · +100% vs prior month · +1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga electrical contractors in New Zealand?

In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 290 branded searches and 41.4% estimated Share of Search within this set. Hiko Electrical is in 2nd place, 2.9 percentage points behind at 38.6% Share of Search.

New Zealand tauranga electrical contractors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Guild & Spence31.4% → 41.4%44.3%Apr 202631.4%Oct 20252nd → 1st
Hiko Electrical43.1% → 38.6%43.5%Nov 202528.6%Apr 20261st → 2nd
K&M Electrical21.6% → 17.1%28%Jul 202613.7%Dec 20253rd
AD Electrical3.9% → 2.9%3.9%Oct 20251.3%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand increased from 31.4% to 41.4%.
  • Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 43.1% to 38.6%.
  • Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 21.6% to 17.1%.
  • Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 3.9% to 2.9%.
  • Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 44.3% in April 2026 and was lowest at 31.4% in October 2025.
  • Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 43.5% in November 2025 and was lowest at 28.6% in April 2026.
  • Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 28% in July 2026 and was lowest at 13.7% in December 2025.
  • Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 3.9% in October 2025 and was lowest at 1.3% in July 2026.
  • Across the 11 months ending August 2026, Guild & Spence rose from 2nd to 1st among tauranga electrical contractors in New Zealand.
  • Across the 11 months ending August 2026, Hiko Electrical fell from 1st to 2nd among tauranga electrical contractors in New Zealand.

How did search popularity change for New Zealand tauranga electrical contractors in August 2026?

  1. In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 30.7% to 38.6%.

  2. In August 2026, AD Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 1.3% to 2.9%.

  3. In August 2026, Guild & Spence gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 40% to 41.4%.

  4. In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 28% to 17.1%.

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