Brandwave

How popular isK&M Electrical?

In October 2026, people searched for K&M Electrical by name about 130 times in New Zealand, an 18.2% increase from the previous year. These searches made up 11.3% of all New Zealand Tauranga electrical contractor searches, placing K&M Electrical third out of seven contractors. When we asked both ChatGPT and Google AI Overviews about Tauranga electrical contractors, K&M Electrical did not appear in any of the answers.

Search and AI answers in October 2026

K&M Electrical is the third most searched of 7 competitors and not named in the AI answers we collected.

  1. Tauranga ElectricalShare of searches 45.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Hiko ElectricalShare of searches 25.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. K&M ElectricalShare of searches 11.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Guild & SpenceShare of searches 9.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Snowden Electrical & Air ConditioningShare of searches 4.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, K&M Electrical did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hiko Electrical1st
  2. Tauranga Electrical2nd
  3. Snowden Electrical & Air Conditioning2nd
  4. Bayside Electrical Services Ltd4th
  5. K&M Electrical–
  6. Guild & Spence–
  7. AD Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga electrical contractors

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for K&M Electrical compared with other New Zealand Tauranga electrical contractors?

K&M Electrical against Tauranga electrical contractors in New Zealand, by month

Share of searches by month for Tauranga Electrical, Hiko Electrical, K&M Electrical, Guild & Spence, Snowden Electrical & Air Conditioning, AD Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthTauranga ElectricalHiko ElectricalK&M ElectricalGuild & SpenceSnowden Electrical & Air ConditioningAD ElectricalBayside Electrical Services Ltd
Nov 202540%33.8%6.3%13.8%2.5%2.5%1.3%
Dec 202539.4%33.3%6.1%13.6%3%3%1.5%
Jan 202647.6%26.8%8.5%11%2.4%2.4%1.2%
Feb 202647.6%22%9.8%13.4%3.7%2.4%1.2%
Mar 202644.8%25.3%8%12.6%5.7%2.3%1.1%
Apr 202638.1%23.8%11.9%16.7%6%2.4%1.2%
May 202646.4%21.4%8.3%10.7%8.3%3.6%1.2%
Jun 202646.4%22.6%9.5%10.7%6%3.6%1.2%
Jul 202636.8%26.4%13.8%16.1%4.6%1.1%1.1%
Aug 202636.4%30.7%8%15.9%5.7%2.3%1.1%
Sep 202638.1%32.1%9.5%10.7%6%2.4%1.2%
Oct 202645.1%25.4%11.3%9.9%4.2%2.8%1.4%
  1. Held 1st. 320 estimated branded searches, 0% vs prior month. Share +7 points.

  2. Held 2nd. 180 estimated branded searches, -33.3% vs prior month. Share -6.8 points.

  3. Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.9 points.

  5. Held 5th. 30 estimated branded searches, -40% vs prior month. Share -1.7 points.

  6. Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between K&M Electrical and its closest rivals

Every comparison with K&M Electrical

6 comparisons

How has branded search demand for K&M Electrical changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for K&M Electrical in New Zealand rose from 110 to 130.
  • Across the 12 months ending October 2026, K&M Electrical’s share of searches among Tauranga electrical contractors in New Zealand increased from 6.3% to 11.3%.
  • Across the 12 months ending October 2026, K&M Electrical’s share of searches among Tauranga electrical contractors in New Zealand peaked at 13.8% in July 2026 and was lowest at 6.1% in December 2025.
  • Across the 12 months ending October 2026, K&M Electrical rose from 4th to 3rd among Tauranga electrical contractors in New Zealand.

How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?

6 changes
  1. In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.

  2. In October 2026, Tauranga Electrical gained share of searches among Tauranga electrical contractors in New Zealand, from 38.1% to 45.1%.

  3. In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.

  4. In October 2026, Snowden Electrical & Air Conditioning lost share of searches among Tauranga electrical contractors in New Zealand, from 6% to 4.2%.

  5. In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.

  6. AD Electrical’s share of searches among Tauranga electrical contractors in New Zealand has gained ground for 3 months in a row, from 1.1% to 2.8% in October 2026.

How are K&M Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using K&M Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • k and m electrical
  • km electrical

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How the Brand Demand Index is measured

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Is K&M Electrical your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.