How popular isGuild & Spence?
In October 2026, people searched for Guild & Spence by name about 260 times in New Zealand, about the same as the previous year. These searches made up 9.9% of all New Zealand Tauranga electrical contractor searches, placing Guild & Spence fourth out of seven contractors. When we asked both ChatGPT and Google AI Overviews about Tauranga electrical contractors, Guild & Spence did not appear in any of the answers.
Guild & Spence is the fourth most searched of 7 competitors and not named in the AI answers we collected.
Tauranga ElectricalShare of searches 45.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Hiko ElectricalShare of searches 25.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
K&M ElectricalShare of searches 11.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Guild & SpenceShare of searches 9.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Snowden Electrical & Air ConditioningShare of searches 4.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Guild & Spence did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tauranga Electrical3 of 3Named in 3 of 3 ChatGPT answers
- Hiko Electrical3 of 3Named in 3 of 3 ChatGPT answers
- Snowden Electrical & Air Conditioning2 of 3Named in 2 of 3 ChatGPT answers
Bayside Electrical Services Ltd2 of 3Named in 2 of 3 ChatGPT answers- K&M Electrical0 of 3Named in 0 of 3 ChatGPT answers
- Guild & Spence0 of 3Named in 0 of 3 ChatGPT answers
AD Electrical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga electrical contractors
3 answers
Asked ChatGPT
“Which electrical contractor should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Tauranga, New Zealand for a wiring job?”
Searched Google, AI Overview
“electrician tauranga nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial electrician tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Guild & Spence compared with other New Zealand Tauranga electrical contractors?
Share of searches by month for Tauranga Electrical, Hiko Electrical, K&M Electrical, Guild & Spence, Snowden Electrical & Air Conditioning, AD Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tauranga Electrical | Hiko Electrical | K&M Electrical | Guild & Spence | Snowden Electrical & Air Conditioning | AD Electrical | Bayside Electrical Services Ltd |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 33.8% | 6.3% | 13.8% | 2.5% | 2.5% | 1.3% |
| Dec 2025 | 39.4% | 33.3% | 6.1% | 13.6% | 3% | 3% | 1.5% |
| Jan 2026 | 47.6% | 26.8% | 8.5% | 11% | 2.4% | 2.4% | 1.2% |
| Feb 2026 | 47.6% | 22% | 9.8% | 13.4% | 3.7% | 2.4% | 1.2% |
| Mar 2026 | 44.8% | 25.3% | 8% | 12.6% | 5.7% | 2.3% | 1.1% |
| Apr 2026 | 38.1% | 23.8% | 11.9% | 16.7% | 6% | 2.4% | 1.2% |
| May 2026 | 46.4% | 21.4% | 8.3% | 10.7% | 8.3% | 3.6% | 1.2% |
| Jun 2026 | 46.4% | 22.6% | 9.5% | 10.7% | 6% | 3.6% | 1.2% |
| Jul 2026 | 36.8% | 26.4% | 13.8% | 16.1% | 4.6% | 1.1% | 1.1% |
| Aug 2026 | 36.4% | 30.7% | 8% | 15.9% | 5.7% | 2.3% | 1.1% |
| Sep 2026 | 38.1% | 32.1% | 9.5% | 10.7% | 6% | 2.4% | 1.2% |
| Oct 2026 | 45.1% | 25.4% | 11.3% | 9.9% | 4.2% | 2.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 320 | 0% | +7 points | |
| 2, held 2nd | 25.4% | 180 | -33.3% | -6.8 points | |
| 3, moved from 4th to 3rd | 11.3% | 80 | 0% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.9% | 70 | -22.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.2% | 30 | -40% | -1.7 points | |
| 6, held 6th | 2.8% | 20 | 0% | +0.4 points | |
| 7, held 7th | 1.4% | 10 | 0% | +0.2 points |
45.1%
Held 1st. 320 estimated branded searches, 0% vs prior month. Share +7 points.
25.4%
Held 2nd. 180 estimated branded searches, -33.3% vs prior month. Share -6.8 points.
11.3%
Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share +1.7 points.
9.9%
Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.9 points.
Held 5th. 30 estimated branded searches, -40% vs prior month. Share -1.7 points.
2.8%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.4 points.
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Guild & Spence and its closest rivals
- Guild & Spence vs Tauranga Electrical: compare popularity
- Guild & Spence vs Hiko Electrical: compare popularity
- Guild & Spence vs K&M Electrical: compare popularity
- Guild & Spence vs Snowden Electrical & Air Conditioning: compare popularity
- Guild & Spence vs AD Electrical: compare popularity
- Compare Guild & Spence with any brand
Every comparison with Guild & Spence
6 comparisons
How has branded search demand for Guild & Spence changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Guild & Spence in New Zealand held steady at 260.
- Across the 12 months ending October 2026, Guild & Spence’s share of searches among Tauranga electrical contractors in New Zealand decreased from 13.8% to 9.9%.
- Across the 12 months ending October 2026, Guild & Spence’s share of searches among Tauranga electrical contractors in New Zealand peaked at 16.7% in April 2026 and was lowest at 9.9% in October 2026.
- Across the 12 months ending October 2026, Guild & Spence fell from 3rd to 4th among Tauranga electrical contractors in New Zealand.
How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?
6 changes
In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.
In October 2026, Tauranga Electrical gained share of searches among Tauranga electrical contractors in New Zealand, from 38.1% to 45.1%.
In October 2026, Hiko Electrical lost share of searches among Tauranga electrical contractors in New Zealand, from 32.1% to 25.4%.
In October 2026, Snowden Electrical & Air Conditioning lost share of searches among Tauranga electrical contractors in New Zealand, from 6% to 4.2%.
In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.
AD Electrical’s share of searches among Tauranga electrical contractors in New Zealand has gained ground for 3 months in a row, from 1.1% to 2.8% in October 2026.
How are Guild & Spence’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Guild & Spence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- guild & spence
- guild and spence
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