Bayside Electrical Services Ltd vs Guild & Spence:Which is more popular in New Zealand?
In October 2026, Guild & Spence had more branded searches than Bayside Electrical Services Ltd among Tauranga electrical contractors in New Zealand. Guild & Spence had about 70 branded searches, while Bayside Electrical Services Ltd had 10. Guild & Spence made up 9.9% of all Tauranga electrical contractor searches we track, and Bayside Electrical Services Ltd accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Tauranga electrical contractors, Bayside Electrical Services Ltd appeared in two of the three answers and Guild & Spence in none.
Who do people search for more?
Guild & Spence, about 7 searches for every 1 for Bayside Electrical Services Ltd
Who does AI mention more?
Bayside Electrical Services Ltd, mentioned in 2 of 3 answers, Guild & Spence in 0
Who does AI recommend more?
Bayside Electrical Services Ltd, the only one of the two named
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Top Tauranga electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bayside Electrical Services Ltd was mentioned in two out of three: in two of the three ChatGPT answers. Guild & Spence did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tauranga Electrical3 of 3Named in 3 of 3 ChatGPT answers
Hiko Electrical3 of 3Named in 3 of 3 ChatGPT answers
Snowden Electrical & Air Conditioning2 of 3Named in 2 of 3 ChatGPT answers- Bayside Electrical Services Ltd2 of 3Named in 2 of 3 ChatGPT answers
K&M Electrical0 of 3Named in 0 of 3 ChatGPT answers- Guild & Spence0 of 3Named in 0 of 3 ChatGPT answers
AD Electrical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga electrical contractors
3 answers
Asked ChatGPT
“Which electrical contractor should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Tauranga, New Zealand for a wiring job?”
Searched Google, AI Overview
“electrician tauranga nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial electrician tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayside Electrical Services Ltd or Guild & Spence more popular in search?
This chart shows how often people search Google for Bayside Electrical Services Ltd and Guild & Spence by name. Each line represents a brand's share of searches for all seven Tauranga electrical contractors we track, month by month, from searches in New Zealand.
Share of searches by month for Guild & Spence, Bayside Electrical Services Ltd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tauranga Electrical | Hiko Electrical | K&M Electrical | Guild & Spence | Snowden Electrical & Air Conditioning | AD Electrical | Bayside Electrical Services Ltd |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 33.8% | 6.3% | 13.8% | 2.5% | 2.5% | 1.3% |
| Dec 2025 | 39.4% | 33.3% | 6.1% | 13.6% | 3% | 3% | 1.5% |
| Jan 2026 | 47.6% | 26.8% | 8.5% | 11% | 2.4% | 2.4% | 1.2% |
| Feb 2026 | 47.6% | 22% | 9.8% | 13.4% | 3.7% | 2.4% | 1.2% |
| Mar 2026 | 44.8% | 25.3% | 8% | 12.6% | 5.7% | 2.3% | 1.1% |
| Apr 2026 | 38.1% | 23.8% | 11.9% | 16.7% | 6% | 2.4% | 1.2% |
| May 2026 | 46.4% | 21.4% | 8.3% | 10.7% | 8.3% | 3.6% | 1.2% |
| Jun 2026 | 46.4% | 22.6% | 9.5% | 10.7% | 6% | 3.6% | 1.2% |
| Jul 2026 | 36.8% | 26.4% | 13.8% | 16.1% | 4.6% | 1.1% | 1.1% |
| Aug 2026 | 36.4% | 30.7% | 8% | 15.9% | 5.7% | 2.3% | 1.1% |
| Sep 2026 | 38.1% | 32.1% | 9.5% | 10.7% | 6% | 2.4% | 1.2% |
| Oct 2026 | 45.1% | 25.4% | 11.3% | 9.9% | 4.2% | 2.8% | 1.4% |
How has branded search for Bayside Electrical Services Ltd and Guild & Spence changed in New Zealand over the last 12 months?
3 findings
- Guild & Spence was ahead of Bayside Electrical Services Ltd in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bayside Electrical Services Ltd’s share of searches among Tauranga electrical contractors in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Guild & Spence’s share of searches among Tauranga electrical contractors in New Zealand moved from 13.8% to 9.9%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?
2 changes
In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.
In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.
How are Bayside Electrical Services Ltd’s and Guild & Spence’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bayside Electrical Services Ltd’s and Guild & Spence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayside Electrical Services Ltd
1 branded search term
- bayside electrical services
Guild & Spence
2 branded search terms
- guild & spence
- guild and spence
Other head-to-heads among Tauranga electrical contractors
- Tauranga Electrical vs Hiko Electrical: compare popularity
- Tauranga Electrical vs K&M Electrical: compare popularity
- Tauranga Electrical vs Guild & Spence: compare popularity
- Tauranga Electrical vs Snowden Electrical & Air Conditioning: compare popularity
- Hiko Electrical vs K&M Electrical: compare popularity
- Hiko Electrical vs Guild & Spence: compare popularity
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