AD Electrical vs Guild & Spence:Which is more popular by branded search in New Zealand?
In August 2026, Guild & Spence had more branded searches than AD Electrical among tauranga electrical contractors in New Zealand. Guild & Spence was estimated to have 650 branded searches compared to AD Electrical’s 20, and held a 47.1% Share of Search versus AD Electrical’s 1.4%.
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Which is more popular in search, AD Electrical or Guild & Spence?
Compare Tauranga electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guild & Spence, AD Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Guild & Spence | Hiko Electrical | K&M Electrical | AD Electrical |
|---|---|---|---|---|
| Oct 2025 | 42.7% | 38.8% | 15.5% | 2.9% |
| Nov 2025 | 44.3% | 40.2% | 13.1% | 2.5% |
| Dec 2025 | 53.5% | 32.7% | 11.9% | 2% |
| Jan 2026 | 45.8% | 33.9% | 17.8% | 2.5% |
| Feb 2026 | 54.4% | 26.4% | 16% | 3.2% |
| Mar 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Apr 2026 | 46.7% | 29.3% | 22% | 2% |
| May 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Jun 2026 | 48.9% | 30.9% | 17.3% | 2.9% |
| Jul 2026 | 50.9% | 27.3% | 20.5% | 1.2% |
| Aug 2026 | 47.1% | 36.2% | 15.2% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the AD Electrical and Guild & Spence comparison changed over the last 12 months?
3 findings
- Guild & Spence was ahead of AD Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 2.9% to 1.4%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand moved from 42.7% to 47.1%, and its estimated monthly branded searches moved from 440 to 650.
How did search popularity change for New Zealand tauranga electrical contractors in August 2026?
2 changes
In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.
Estimated monthly branded searches for AD Electrical in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AD Electrical’s and Guild & Spence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AD Electrical
3 branded search terms
- ad electrical
- ad electrical services
- ad electrical tauranga
Guild & Spence
5 branded search terms
- guild & spence
- guild & spence tauranga
- guild and spence
- guild and spence electrical
- guild and spence electrical tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.