Brandwave

How popular isHiko Electrical in search?

In August 2026, there were an estimated 500 branded searches for Hiko Electrical in New Zealand which is up 25% over the last 11 months. Hiko Electrical holds 36.2% estimated Share of Search among New Zealand tauranga electrical contractors and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Guild & Spence47.1%
  2. Hiko Electrical36.2%
  3. K&M Electrical15.2%
  4. AD Electrical1.4%
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Which tauranga electrical contractors compete with Hiko Electrical?

Hiko Electrical against tauranga electrical contractors in New Zealand, by month

Share of Search by month for Guild & Spence, Hiko Electrical, K&M Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthGuild & SpenceHiko ElectricalK&M ElectricalAD Electrical
Oct 202542.7%38.8%15.5%2.9%
Nov 202544.3%40.2%13.1%2.5%
Dec 202553.5%32.7%11.9%2%
Jan 202645.8%33.9%17.8%2.5%
Feb 202654.4%26.4%16%3.2%
Mar 202651.1%31.6%15.8%1.5%
Apr 202646.7%29.3%22%2%
May 202651.1%31.6%15.8%1.5%
Jun 202648.9%30.9%17.3%2.9%
Jul 202650.9%27.3%20.5%1.2%
Aug 202647.1%36.2%15.2%1.4%
Sep 2026————

  1. 1.Guild & Spence

    47.1%

    held 1st · 650 estimated branded searches · -20.7% vs prior month · -3.8 points

  2. 2.Hiko Electrical

    36.2%

    held 2nd · 500 estimated branded searches · +13.6% vs prior month · +8.9 points

  3. 3.K&M Electrical

    15.2%

    held 3rd · 210 estimated branded searches · -36.4% vs prior month · -5.3 points

  4. 4.AD Electrical

    1.4%

    held 4th · 20 estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between Hiko Electrical and its closest rivals

How has branded search demand for Hiko Electrical changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hiko Electrical in New Zealand rose from 400 to 500.
  • Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 38.8% to 36.2%.
  • Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 40.2% in November 2025 and was lowest at 26.4% in February 2026.

How did search popularity change for New Zealand tauranga electrical contractors in August 2026?

  1. In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.

  2. In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 20.5% to 15.2%.

  3. In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.

  4. Estimated monthly branded searches for AD Electrical in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How is Hiko Electrical measured?

Brandwave collects information about searches that people make online using Hiko Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hiko electrical
  • hiko electrical tauranga

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How the Brand Demand Index is measured

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