Duracell vs Varta:Which is more popular?
In September 2026, Duracell had more branded searches than Varta among battery brands in New Zealand. Duracell had about 810 branded searches, while Varta had 170. Duracell made up 19.1% of all battery brand searches we track, and Varta accounted for 4%. When we asked ChatGPT and Google AI Overviews about battery brands, Duracell appeared in three of the five answers and Varta in one. Duracell was mentioned before Varta in every answer that named either.
Who do people search for more?
Duracell, about 5 searches for every 1 for Varta
Who does AI mention more?
Duracell, mentioned in 3 of 5 answers, Varta in 1
Who does AI recommend more?
Duracell, named ahead of Varta in 2 of 2 answers
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Top battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Varta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duracell was listed before Varta in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about battery brands
5 answers
Asked ChatGPT
“Which battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best battery brands in New Zealand?”
Asked ChatGPT
“What's the best battery brand in New Zealand for everyday devices?”
Searched Google, AI Overview
“aa batteries nz”
Searched Google, AI Overview
“aaa batteries nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Duracell or Varta more popular in search?
This chart shows how often people search Google for Duracell and Varta by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Duracell, Varta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Panasonic Batteries | Duracell | Eveready | Varta | Camelion | Trojan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 21.9% | 22.2% | 5.3% | 4.8% | 1.4% | 0% |
| Nov 2025 | 41.6% | 25.4% | 21.7% | 5.7% | 4.8% | 0.85% | 0% |
| Dec 2025 | 44.9% | 27.3% | 17.5% | 5.5% | 3.9% | 0.91% | 0% |
| Jan 2026 | 40.1% | 21.5% | 29.6% | 4.6% | 3.5% | 0.42% | 0.21% |
| Feb 2026 | 43.1% | 23.1% | 25.6% | 3.9% | 3.5% | 0.82% | 0% |
| Mar 2026 | 39.5% | 21.5% | 31.3% | 4% | 2.9% | 0.86% | 0% |
| Apr 2026 | 44.8% | 20.2% | 24.8% | 6.2% | 3.4% | 0.49% | 0.16% |
| May 2026 | 41.7% | 27.1% | 22.2% | 4.4% | 4% | 0.61% | 0% |
| Jun 2026 | 35.8% | 38.1% | 17.5% | 4.6% | 3.7% | 0.18% | 0.18% |
| Jul 2026 | 41.3% | 36.5% | 15.5% | 3% | 3.5% | 0.33% | 0% |
| Aug 2026 | 51.4% | 27.1% | 14.1% | 4.2% | 2.7% | 0.48% | 0% |
| Sep 2026 | 47.8% | 24.7% | 19.1% | 4.2% | 4% | 0.24% | 0% |
How has the Duracell and Varta comparison changed over the last 12 months?
3 findings
- Duracell was ahead of Varta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand moved from 22.2% to 19.1%, and its estimated monthly branded searches moved from 790 to 810.
- Across the 12 months ending September 2026, Varta’s share of searches among battery brands in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand battery brands in September 2026?
2 changes
In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.
In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Duracell’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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