Brandwave

How popular isPanasonic Batteries?

In September 2026, people searched for Panasonic Batteries by name about 1,050 times in New Zealand, a 34.6% increase from the previous year. These searches made up 24.7% of all New Zealand battery brand searches, placing Panasonic Batteries second out of seven brands. When we asked both ChatGPT and Google AI Overviews about battery brands, Panasonic Batteries appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Panasonic Batteries is the second most searched of 7 competitors and the most recommended in AI answers.

  1. EnergizerShare of searches 47.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Panasonic BatteriesShare of searches 24.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. DuracellShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. EvereadyShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. VartaShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+2 more

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Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic Batteries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic Batteries is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic Batteries1st
  2. Energizer2nd
  3. Eveready3rd
  4. Duracell4th
  5. Varta–
  6. Camelion–
  7. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which battery brands compete with Panasonic Batteries?

Panasonic Batteries against battery brands in New Zealand, by month

Share of searches by month for Energizer, Panasonic Batteries, Duracell, Eveready, Varta. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerPanasonic BatteriesDuracellEvereadyVartaCamelionTrojan
Oct 202544.4%21.9%22.2%5.3%4.8%1.4%0%
Nov 202541.6%25.4%21.7%5.7%4.8%0.85%0%
Dec 202544.9%27.3%17.5%5.5%3.9%0.91%0%
Jan 202640.1%21.5%29.6%4.6%3.5%0.42%0.21%
Feb 202643.1%23.1%25.6%3.9%3.5%0.82%0%
Mar 202639.5%21.5%31.3%4%2.9%0.86%0%
Apr 202644.8%20.2%24.8%6.2%3.4%0.49%0.16%
May 202641.7%27.1%22.2%4.4%4%0.61%0%
Jun 202635.8%38.1%17.5%4.6%3.7%0.18%0.18%
Jul 202641.3%36.5%15.5%3%3.5%0.33%0%
Aug 202651.4%27.1%14.1%4.2%2.7%0.48%0%
Sep 202647.8%24.7%19.1%4.2%4%0.24%0%

  1. 1.Energizer

    47.8%

    Held 1st. 2K estimated branded searches, -36.2% vs prior month. Share -3.6 points.

  2. 2.Panasonic Batteries

    24.7%

    Held 2nd. 1.1K estimated branded searches, -37.5% vs prior month. Share -2.4 points.

  3. 3.Duracell

    19.1%

    Held 3rd. 810 estimated branded searches, -6.9% vs prior month. Share +5 points.

  4. 4.Eveready

    4.2%

    Held 4th. 180 estimated branded searches, -30.8% vs prior month. Share 0 points.

  5. 5.Varta

    4%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Camelion

    0.24%

    Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

  7. 7.Trojan

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Panasonic Batteries and its closest rivals

Every comparison with Panasonic Batteries

4 comparisons

How has branded search demand for Panasonic Batteries changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic Batteries in New Zealand rose from 780 to 1.1K.
  • Across the 12 months ending September 2026, Panasonic Batteries’ share of searches among battery brands in New Zealand increased from 21.9% to 24.7%.
  • Across the 12 months ending September 2026, Panasonic Batteries’ share of searches among battery brands in New Zealand peaked at 38.1% in June 2026 and was lowest at 20.2% in April 2026.
  • Across the 12 months ending September 2026, Panasonic Batteries rose from 3rd to 2nd among battery brands in New Zealand.

How did search popularity change for New Zealand battery brands in September 2026?

5 changes

  1. In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.

  2. In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%.

  3. In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.

  4. In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.

  5. Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Panasonic Batteries’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Panasonic Batteries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aaa panasonic eneloop
  • eneloop
  • eneloop aa
  • eneloop aaa
  • eneloop batteri
  • eneloop eneloop pro
  • eneloop rechargeable
  • panasonic batteries
  • panasonic eneloop
  • panasonic eneloop batteries
  • panasonic eneloop rechargeable

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How the Brand Demand Index is measured

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