Brandwave

How popular isDuracell?

In September 2026, people searched for Duracell by name about 810 times in New Zealand, about the same as the previous year. These searches made up 19.1% of all New Zealand battery brand searches, placing Duracell third out of seven brands. When we asked both ChatGPT and Google AI Overviews about battery brands, Duracell appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Duracell is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. EnergizerShare of searches 47.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Panasonic BatteriesShare of searches 24.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. DuracellShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. EvereadyShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. VartaShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+2 more

Duracell website (opens in a new tab)

Follow Duracell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Duracell is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic Batteries1st
  2. Energizer2nd
  3. Eveready3rd
  4. Duracell4th
  5. Varta–
  6. Camelion–
  7. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which battery brands compete with Duracell?

Duracell against battery brands in New Zealand, by month

Share of searches by month for Energizer, Panasonic Batteries, Duracell, Eveready, Varta. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerPanasonic BatteriesDuracellEvereadyVartaCamelionTrojan
Oct 202544.4%21.9%22.2%5.3%4.8%1.4%0%
Nov 202541.6%25.4%21.7%5.7%4.8%0.85%0%
Dec 202544.9%27.3%17.5%5.5%3.9%0.91%0%
Jan 202640.1%21.5%29.6%4.6%3.5%0.42%0.21%
Feb 202643.1%23.1%25.6%3.9%3.5%0.82%0%
Mar 202639.5%21.5%31.3%4%2.9%0.86%0%
Apr 202644.8%20.2%24.8%6.2%3.4%0.49%0.16%
May 202641.7%27.1%22.2%4.4%4%0.61%0%
Jun 202635.8%38.1%17.5%4.6%3.7%0.18%0.18%
Jul 202641.3%36.5%15.5%3%3.5%0.33%0%
Aug 202651.4%27.1%14.1%4.2%2.7%0.48%0%
Sep 202647.8%24.7%19.1%4.2%4%0.24%0%

  1. 1.Energizer

    47.8%

    Held 1st. 2K estimated branded searches, -36.2% vs prior month. Share -3.6 points.

  2. 2.Panasonic Batteries

    24.7%

    Held 2nd. 1.1K estimated branded searches, -37.5% vs prior month. Share -2.4 points.

  3. 3.Duracell

    19.1%

    Held 3rd. 810 estimated branded searches, -6.9% vs prior month. Share +5 points.

  4. 4.Eveready

    4.2%

    Held 4th. 180 estimated branded searches, -30.8% vs prior month. Share 0 points.

  5. 5.Varta

    4%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Camelion

    0.24%

    Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

  7. 7.Trojan

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Duracell and its closest rivals

Every comparison with Duracell

4 comparisons

How has branded search demand for Duracell changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duracell in New Zealand held steady, from 790 to 810.
  • Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand decreased from 22.2% to 19.1%.
  • Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand peaked at 31.3% in March 2026 and was lowest at 14.1% in August 2026.
  • Across the 12 months ending September 2026, Duracell fell from 2nd to 3rd among battery brands in New Zealand.

How did search popularity change for New Zealand battery brands in September 2026?

5 changes

  1. In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.

  2. In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%.

  3. In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.

  4. In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.

  5. Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Duracell’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Duracell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • battery aaa duracell
  • duracell
  • duracell aa alkaline
  • duracell batteries
  • duracell coppertop batteries

Do you work for Duracell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Duracell compete?

Duracell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Battery brands3rd of 719.1%Shown above
AAA rechargeable batteries brands2nd of 329.9%Show ranking
Creator with pink hair and a pink jacket

Is Duracell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free