Brandwave

How popular isDuracell?

In September 2026, people searched for Duracell by name about 810 times in New Zealand, about the same as the previous year. These searches made up 29.9% of all New Zealand AAA rechargeable batteries brand searches, placing Duracell second out of three brands. When we asked both ChatGPT and Google AI Overviews about AAA rechargeable batteries brands, Duracell did not appear in any of the answers.

Search and AI answers in September 2026

Duracell is the second most searched of 3 competitors and not listed in any AI answer.

  1. EnergizerShare of searches 66.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DuracellShare of searches 29.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PanasonicShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top AAA rechargeable batteries brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duracell did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Energizer2nd
  3. Duracell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Energizer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AAA rechargeable batteries brands

5 answers

  • Asked ChatGPT

    “Which AAA rechargeable batteries brand should I buy in New Zealand?”

    1. 1Panasonic
    2. 2Energizer

  • Asked ChatGPT

    “What are the best AAA rechargeable batteries brands in New Zealand?”

    1. 1Panasonic
    2. 2Energizer

  • Asked ChatGPT

    “What's the best AAA rechargeable batteries brand in New Zealand for everyday devices?”

    1. 1Panasonic

  • Searched Google, AI Overview

    “aaa rechargeable batteries”

    1. 1Panasonic
    2. 2Energizer

  • Searched Google, AI Overview

    “aa and aaa batteries”

    1. 1Panasonic
    2. 2Energizer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AAA rechargeable batteries brands compete with Duracell?

Duracell against AAA rechargeable batteries brands in New Zealand, by month

Share of searches by month for Energizer, Duracell, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerDuracellPanasonic
Oct 202560.9%37.4%1.7%
Nov 202559.3%39.8%0.93%
Dec 202564.1%33.6%2.3%
Jan 202643.2%55.7%1.1%
Feb 202662.6%36.3%1.1%
Mar 202654.4%44.6%0.98%
Apr 202667.8%30.8%1.4%
May 202668.7%29.9%1.4%
Jun 202666.9%31.4%1.8%
Jul 202675.7%22.3%1.9%
Aug 202681.7%17.5%0.81%
Sep 202666.7%29.9%3.5%

  1. 1.Energizer

    66.7%

    Held 1st. 960 estimated branded searches, -52.2% vs prior month. Share -15 points.

  2. 2.Duracell

    29.9%

    Held 2nd. 430 estimated branded searches, 0% vs prior month. Share +12.4 points.

  3. 3.Panasonic

    3.5%

    Held 3rd. 50 estimated branded searches, +150% vs prior month. Share +2.7 points.

Compare popularity between Duracell and its closest rivals

Every comparison with Duracell

4 comparisons

How has branded search demand for Duracell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duracell in New Zealand held steady, from 790 to 810.
  • Across the 12 months ending September 2026, Duracell’s share of searches among AAA rechargeable batteries brands in New Zealand decreased from 37.4% to 29.9%.
  • Across the 12 months ending September 2026, Duracell’s share of searches among AAA rechargeable batteries brands in New Zealand peaked at 55.7% in January 2026 and was lowest at 17.5% in August 2026.

How did search popularity change for New Zealand AAA rechargeable batteries brands in September 2026?

3 changes

  1. In September 2026, Duracell gained share of searches among AAA rechargeable batteries brands in New Zealand, from 17.5% to 29.9%.

  2. In September 2026, Panasonic gained share of searches among AAA rechargeable batteries brands in New Zealand, from 0.81% to 3.5%.

  3. In September 2026, Energizer lost share of searches among AAA rechargeable batteries brands in New Zealand, from 81.7% to 66.7%.

How are Duracell’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Duracell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • battery aaa duracell
  • duracell
  • duracell aa alkaline
  • duracell batteries
  • duracell coppertop batteries

Do you work for Duracell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Duracell compete?

Duracell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Battery brands3rd of 719.1%Show ranking
AAA rechargeable batteries brands2nd of 329.9%Shown above
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