Brandwave

How popular isEnergizer?

In September 2026, people searched for Energizer by name about 2,030 times in New Zealand, a 28.5% increase from the previous year. These searches made up 66.7% of all New Zealand AAA rechargeable batteries brand searches, placing Energizer first out of three brands. When we asked both ChatGPT and Google AI Overviews about AAA rechargeable batteries brands, Energizer appeared in four of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Energizer is the most searched of 3 competitors and the second most recommended in AI answers.

  1. EnergizerShare of searches 66.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DuracellShare of searches 29.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PanasonicShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top AAA rechargeable batteries brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Energizer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Energizer is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Energizer2nd
  3. Duracell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Energizer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AAA rechargeable batteries brands

5 answers

  • Asked ChatGPT

    “Which AAA rechargeable batteries brand should I buy in New Zealand?”

    1. 1Panasonic
    2. 2Energizer

  • Asked ChatGPT

    “What are the best AAA rechargeable batteries brands in New Zealand?”

    1. 1Panasonic
    2. 2Energizer

  • Asked ChatGPT

    “What's the best AAA rechargeable batteries brand in New Zealand for everyday devices?”

    1. 1Panasonic

  • Searched Google, AI Overview

    “aaa rechargeable batteries”

    1. 1Panasonic
    2. 2Energizer

  • Searched Google, AI Overview

    “aa and aaa batteries”

    1. 1Panasonic
    2. 2Energizer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AAA rechargeable batteries brands compete with Energizer?

Energizer against AAA rechargeable batteries brands in New Zealand, by month

Share of searches by month for Energizer, Duracell, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerDuracellPanasonic
Oct 202560.9%37.4%1.7%
Nov 202559.3%39.8%0.93%
Dec 202564.1%33.6%2.3%
Jan 202643.2%55.7%1.1%
Feb 202662.6%36.3%1.1%
Mar 202654.4%44.6%0.98%
Apr 202667.8%30.8%1.4%
May 202668.7%29.9%1.4%
Jun 202666.9%31.4%1.8%
Jul 202675.7%22.3%1.9%
Aug 202681.7%17.5%0.81%
Sep 202666.7%29.9%3.5%

  1. 1.Energizer

    66.7%

    Held 1st. 960 estimated branded searches, -52.2% vs prior month. Share -15 points.

  2. 2.Duracell

    29.9%

    Held 2nd. 430 estimated branded searches, 0% vs prior month. Share +12.4 points.

  3. 3.Panasonic

    3.5%

    Held 3rd. 50 estimated branded searches, +150% vs prior month. Share +2.7 points.

Compare popularity between Energizer and its closest rivals

Every comparison with Energizer

8 comparisons

How has branded search demand for Energizer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Energizer in New Zealand rose from 1.6K to 2K.
  • Across the 12 months ending September 2026, Energizer’s share of searches among AAA rechargeable batteries brands in New Zealand increased from 60.9% to 66.7%.
  • Across the 12 months ending September 2026, Energizer’s share of searches among AAA rechargeable batteries brands in New Zealand peaked at 81.7% in August 2026 and was lowest at 43.2% in January 2026.

How did search popularity change for New Zealand AAA rechargeable batteries brands in September 2026?

3 changes

  1. In September 2026, Duracell gained share of searches among AAA rechargeable batteries brands in New Zealand, from 17.5% to 29.9%.

  2. In September 2026, Panasonic gained share of searches among AAA rechargeable batteries brands in New Zealand, from 0.81% to 3.5%.

  3. In September 2026, Energizer lost share of searches among AAA rechargeable batteries brands in New Zealand, from 81.7% to 66.7%.

How are Energizer’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Energizer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bateri energizer aa
  • battery energizer
  • battery energizer rechargeable
  • energizer
  • energizer aa max
  • energizer aaa batteries
  • energizer lithium aa

Do you work for Energizer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Energizer compete?

Energizer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Battery brands1st of 747.8%Show ranking
Torch brands1st of 535.7%Show ranking
AAA rechargeable batteries brands1st of 366.7%Shown above
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