Brandwave

How popular isEveready?

In September 2026, people searched for Eveready by name about 180 times in New Zealand, a 5.3% decrease from the previous year. These searches made up 4.2% of all New Zealand battery brand searches, placing Eveready fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about battery brands, Eveready appeared in one of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Eveready is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. EnergizerShare of searches 47.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Panasonic BatteriesShare of searches 24.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. DuracellShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. EvereadyShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. VartaShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eveready was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Eveready is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic Batteries1st
  2. Energizer2nd
  3. Eveready3rd
  4. Duracell4th
  5. Varta–
  6. Camelion–
  7. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which battery brands compete with Eveready?

Eveready against battery brands in New Zealand, by month

Share of searches by month for Energizer, Panasonic Batteries, Duracell, Eveready, Varta. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerPanasonic BatteriesDuracellEvereadyVartaCamelionTrojan
Oct 202544.4%21.9%22.2%5.3%4.8%1.4%0%
Nov 202541.6%25.4%21.7%5.7%4.8%0.85%0%
Dec 202544.9%27.3%17.5%5.5%3.9%0.91%0%
Jan 202640.1%21.5%29.6%4.6%3.5%0.42%0.21%
Feb 202643.1%23.1%25.6%3.9%3.5%0.82%0%
Mar 202639.5%21.5%31.3%4%2.9%0.86%0%
Apr 202644.8%20.2%24.8%6.2%3.4%0.49%0.16%
May 202641.7%27.1%22.2%4.4%4%0.61%0%
Jun 202635.8%38.1%17.5%4.6%3.7%0.18%0.18%
Jul 202641.3%36.5%15.5%3%3.5%0.33%0%
Aug 202651.4%27.1%14.1%4.2%2.7%0.48%0%
Sep 202647.8%24.7%19.1%4.2%4%0.24%0%

  1. 1.Energizer

    47.8%

    Held 1st. 2K estimated branded searches, -36.2% vs prior month. Share -3.6 points.

  2. 2.Panasonic Batteries

    24.7%

    Held 2nd. 1.1K estimated branded searches, -37.5% vs prior month. Share -2.4 points.

  3. 3.Duracell

    19.1%

    Held 3rd. 810 estimated branded searches, -6.9% vs prior month. Share +5 points.

  4. 4.Eveready

    4.2%

    Held 4th. 180 estimated branded searches, -30.8% vs prior month. Share 0 points.

  5. 5.Varta

    4%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Camelion

    0.24%

    Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

  7. 7.Trojan

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Eveready and its closest rivals

Every comparison with Eveready

4 comparisons

How has branded search demand for Eveready changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eveready in New Zealand fell from 190 to 180.
  • Across the 12 months ending September 2026, Eveready’s share of searches among battery brands in New Zealand decreased from 5.3% to 4.2%.
  • Across the 12 months ending September 2026, Eveready’s share of searches among battery brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 3% in July 2026.

How did search popularity change for New Zealand battery brands in September 2026?

5 changes

  1. In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.

  2. In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%.

  3. In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.

  4. In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.

  5. Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Eveready’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eveready’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eveready aa batteries
  • eveready batteries
  • eveready torch

Do you work for Eveready? To request corrections or removal please contact us via our support page and we will be happy to assist.

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