Energizer vs Eveready:Which is more popular?
In September 2026, Energizer had more branded searches than Eveready among battery brands in New Zealand. Energizer had about 2,030 branded searches, while Eveready had 180. Energizer made up 47.8% of all battery brand searches we track, and Eveready accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about battery brands, Energizer appeared in all five answers and Eveready in one. Energizer was mentioned before Eveready in two out of three answers.
Who do people search for more?
Energizer, about 11 searches for every 1 for Eveready
Who does AI mention more?
Energizer, mentioned in every answer we collected
Who does AI recommend more?
Energizer, named ahead of Eveready in 2 of 3 answers
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Top battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Energizer appeared in all five answers. Eveready was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Energizer was listed before Eveready in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about battery brands
5 answers
Asked ChatGPT
“Which battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best battery brands in New Zealand?”
Asked ChatGPT
“What's the best battery brand in New Zealand for everyday devices?”
Searched Google, AI Overview
“aa batteries nz”
Searched Google, AI Overview
“aaa batteries nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Energizer or Eveready more popular in search?
This chart shows how often people search Google for Energizer and Eveready by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Energizer, Eveready. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Panasonic Batteries | Duracell | Eveready | Varta | Camelion | Trojan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 21.9% | 22.2% | 5.3% | 4.8% | 1.4% | 0% |
| Nov 2025 | 41.6% | 25.4% | 21.7% | 5.7% | 4.8% | 0.85% | 0% |
| Dec 2025 | 44.9% | 27.3% | 17.5% | 5.5% | 3.9% | 0.91% | 0% |
| Jan 2026 | 40.1% | 21.5% | 29.6% | 4.6% | 3.5% | 0.42% | 0.21% |
| Feb 2026 | 43.1% | 23.1% | 25.6% | 3.9% | 3.5% | 0.82% | 0% |
| Mar 2026 | 39.5% | 21.5% | 31.3% | 4% | 2.9% | 0.86% | 0% |
| Apr 2026 | 44.8% | 20.2% | 24.8% | 6.2% | 3.4% | 0.49% | 0.16% |
| May 2026 | 41.7% | 27.1% | 22.2% | 4.4% | 4% | 0.61% | 0% |
| Jun 2026 | 35.8% | 38.1% | 17.5% | 4.6% | 3.7% | 0.18% | 0.18% |
| Jul 2026 | 41.3% | 36.5% | 15.5% | 3% | 3.5% | 0.33% | 0% |
| Aug 2026 | 51.4% | 27.1% | 14.1% | 4.2% | 2.7% | 0.48% | 0% |
| Sep 2026 | 47.8% | 24.7% | 19.1% | 4.2% | 4% | 0.24% | 0% |
How has the Energizer and Eveready comparison changed over the last 12 months?
3 findings
- Energizer was ahead of Eveready in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Energizer’s share of searches among battery brands in New Zealand moved from 44.4% to 47.8%, and its estimated monthly branded searches moved from 1.6K to 2K.
- Across the 12 months ending September 2026, Eveready’s share of searches among battery brands in New Zealand moved from 5.3% to 4.2%, and its estimated monthly branded searches moved from 190 to 180.
How did search popularity change for New Zealand battery brands in September 2026?
1 change
In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Energizer’s and Eveready’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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