Energizer vs Panasonic Batteries:Which is more popular?
In September 2026, Energizer had more branded searches than Panasonic Batteries among battery brands in New Zealand. Energizer had about 2,030 branded searches, while Panasonic Batteries had 1,050. Energizer made up 47.8% of all battery brand searches we track, and Panasonic Batteries accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about battery brands, Energizer appeared in all five answers and Panasonic Batteries in two. Panasonic Batteries was mentioned before Energizer in two out of three answers.
Who do people search for more?
Energizer, about 93% more searches than Panasonic Batteries
Who does AI mention more?
Energizer, mentioned in every answer we collected
Who does AI recommend more?
Panasonic Batteries, named ahead of Energizer in 2 of 3 answers
Follow Energizer vs Panasonic Batteries and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Energizer appeared in all five answers. Panasonic Batteries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic Batteries was listed before Energizer in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about battery brands
5 answers
Asked ChatGPT
“Which battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best battery brands in New Zealand?”
Asked ChatGPT
“What's the best battery brand in New Zealand for everyday devices?”
Searched Google, AI Overview
“aa batteries nz”
Searched Google, AI Overview
“aaa batteries nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Energizer or Panasonic Batteries more popular in search?
This chart shows how often people search Google for Energizer and Panasonic Batteries by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Energizer, Panasonic Batteries. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Panasonic Batteries | Duracell | Eveready | Varta | Camelion | Trojan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 21.9% | 22.2% | 5.3% | 4.8% | 1.4% | 0% |
| Nov 2025 | 41.6% | 25.4% | 21.7% | 5.7% | 4.8% | 0.85% | 0% |
| Dec 2025 | 44.9% | 27.3% | 17.5% | 5.5% | 3.9% | 0.91% | 0% |
| Jan 2026 | 40.1% | 21.5% | 29.6% | 4.6% | 3.5% | 0.42% | 0.21% |
| Feb 2026 | 43.1% | 23.1% | 25.6% | 3.9% | 3.5% | 0.82% | 0% |
| Mar 2026 | 39.5% | 21.5% | 31.3% | 4% | 2.9% | 0.86% | 0% |
| Apr 2026 | 44.8% | 20.2% | 24.8% | 6.2% | 3.4% | 0.49% | 0.16% |
| May 2026 | 41.7% | 27.1% | 22.2% | 4.4% | 4% | 0.61% | 0% |
| Jun 2026 | 35.8% | 38.1% | 17.5% | 4.6% | 3.7% | 0.18% | 0.18% |
| Jul 2026 | 41.3% | 36.5% | 15.5% | 3% | 3.5% | 0.33% | 0% |
| Aug 2026 | 51.4% | 27.1% | 14.1% | 4.2% | 2.7% | 0.48% | 0% |
| Sep 2026 | 47.8% | 24.7% | 19.1% | 4.2% | 4% | 0.24% | 0% |
How has the Energizer and Panasonic Batteries comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Panasonic Batteries took it in June 2026, Energizer took it in July 2026.
- Across the 12 months ending September 2026, Energizer’s share of searches among battery brands in New Zealand moved from 44.4% to 47.8%, and its estimated monthly branded searches moved from 1.6K to 2K.
- Across the 12 months ending September 2026, Panasonic Batteries’ share of searches among battery brands in New Zealand moved from 21.9% to 24.7%, and its estimated monthly branded searches moved from 780 to 1.1K.
How did search popularity change for New Zealand battery brands in September 2026?
2 changes
In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.
In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Energizer’s and Panasonic Batteries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Energizer
7 branded search terms
- bateri energizer aa
- battery energizer
- battery energizer rechargeable
- energizer
- energizer aa max
- energizer aaa batteries
- energizer lithium aa
Panasonic Batteries
11 branded search terms
- aaa panasonic eneloop
- eneloop
- eneloop aa
- eneloop aaa
- eneloop batteri
- eneloop eneloop pro
- eneloop rechargeable
- panasonic batteries
- panasonic eneloop
- panasonic eneloop batteries
- panasonic eneloop rechargeable
Other head-to-heads among battery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.