Brandwave

Duracell vs Panasonic Batteries:Which is more popular?

In September 2026, Panasonic Batteries had more branded searches than Duracell among battery brands in New Zealand. Panasonic Batteries had about 1,050 branded searches, while Duracell had 810. Panasonic Batteries made up 24.7% of all battery brand searches we track, and Duracell accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about battery brands, Duracell appeared in three of the five answers and Panasonic Batteries in two. Panasonic Batteries was mentioned before Duracell in two out of three answers.

Among battery brands in New Zealand in September 2026

Who do people search for more?

Panasonic Batteries, about 30% more searches than Duracell

Panasonic Batteries 1.1K searchesDuracell 810 searches

Who does AI mention more?

Duracell, mentioned in 3 of 5 answers, Panasonic Batteries in 2

Duracell in 3 of 5Panasonic Batteries in 2 of 5

Who does AI recommend more?

Panasonic Batteries, named ahead of Duracell in 2 of 3 answers

Panasonic Batteries first in 2Duracell first in 1

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Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Panasonic Batteries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic Batteries was listed before Duracell in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic Batteries1st
  2. Energizer2nd
  3. Eveready3rd
  4. Duracell4th
  5. Varta–
  6. Camelion–
  7. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Duracell or Panasonic Batteries more popular in search?

This chart shows how often people search Google for Duracell and Panasonic Batteries by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.

Duracell and Panasonic Batteries among battery brands in New Zealand, by month

Share of searches by month for Panasonic Batteries, Duracell. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerPanasonic BatteriesDuracellEvereadyVartaCamelionTrojan
Oct 202544.4%21.9%22.2%5.3%4.8%1.4%0%
Nov 202541.6%25.4%21.7%5.7%4.8%0.85%0%
Dec 202544.9%27.3%17.5%5.5%3.9%0.91%0%
Jan 202640.1%21.5%29.6%4.6%3.5%0.42%0.21%
Feb 202643.1%23.1%25.6%3.9%3.5%0.82%0%
Mar 202639.5%21.5%31.3%4%2.9%0.86%0%
Apr 202644.8%20.2%24.8%6.2%3.4%0.49%0.16%
May 202641.7%27.1%22.2%4.4%4%0.61%0%
Jun 202635.8%38.1%17.5%4.6%3.7%0.18%0.18%
Jul 202641.3%36.5%15.5%3%3.5%0.33%0%
Aug 202651.4%27.1%14.1%4.2%2.7%0.48%0%
Sep 202647.8%24.7%19.1%4.2%4%0.24%0%

How has the Duracell and Panasonic Batteries comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Panasonic Batteries took it in November 2025, Duracell took it in January 2026, Panasonic Batteries took it in May 2026.
  • Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand moved from 22.2% to 19.1%, and its estimated monthly branded searches moved from 790 to 810.
  • Across the 12 months ending September 2026, Panasonic Batteries’ share of searches among battery brands in New Zealand moved from 21.9% to 24.7%, and its estimated monthly branded searches moved from 780 to 1.1K.

How did search popularity change for New Zealand battery brands in September 2026?

2 changes

  1. In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.

  2. In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Duracell’s and Panasonic Batteries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duracell

5 branded search terms

  • battery aaa duracell
  • duracell
  • duracell aa alkaline
  • duracell batteries
  • duracell coppertop batteries

Panasonic Batteries

11 branded search terms

  • aaa panasonic eneloop
  • eneloop
  • eneloop aa
  • eneloop aaa
  • eneloop batteri
  • eneloop eneloop pro
  • eneloop rechargeable
  • panasonic batteries
  • panasonic eneloop
  • panasonic eneloop batteries
  • panasonic eneloop rechargeable

How the Brand Demand Index is measured

Other head-to-heads among battery brands

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