Duracell vs Trojan:Which is more popular?
In September 2026, Duracell had more branded searches than Trojan among battery brands in New Zealand. Duracell had about 810 branded searches, while Trojan had 0. Duracell made up 19.1% of all battery brand searches we track, and Trojan accounted for 0%. When we asked ChatGPT and Google AI Overviews about battery brands, Duracell appeared in three of the five answers and Trojan in none.
Who do people search for more?
Duracell, the only one of the two with measured searches
Who does AI mention more?
Duracell, mentioned in 3 of 5 answers, Trojan in 0
Who does AI recommend more?
Duracell, the only one of the two named
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Top battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trojan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about battery brands
5 answers
Asked ChatGPT
“Which battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best battery brands in New Zealand?”
Asked ChatGPT
“What's the best battery brand in New Zealand for everyday devices?”
Searched Google, AI Overview
“aa batteries nz”
Searched Google, AI Overview
“aaa batteries nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Duracell or Trojan more popular in search?
This chart shows how often people search Google for Duracell and Trojan by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Duracell, Trojan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Energizer | Panasonic Batteries | Duracell | Eveready | Varta | Camelion | Trojan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 21.9% | 22.2% | 5.3% | 4.8% | 1.4% | 0% |
| Nov 2025 | 41.6% | 25.4% | 21.7% | 5.7% | 4.8% | 0.85% | 0% |
| Dec 2025 | 44.9% | 27.3% | 17.5% | 5.5% | 3.9% | 0.91% | 0% |
| Jan 2026 | 40.1% | 21.5% | 29.6% | 4.6% | 3.5% | 0.42% | 0.21% |
| Feb 2026 | 43.1% | 23.1% | 25.6% | 3.9% | 3.5% | 0.82% | 0% |
| Mar 2026 | 39.5% | 21.5% | 31.3% | 4% | 2.9% | 0.86% | 0% |
| Apr 2026 | 44.8% | 20.2% | 24.8% | 6.2% | 3.4% | 0.49% | 0.16% |
| May 2026 | 41.7% | 27.1% | 22.2% | 4.4% | 4% | 0.61% | 0% |
| Jun 2026 | 35.8% | 38.1% | 17.5% | 4.6% | 3.7% | 0.18% | 0.18% |
| Jul 2026 | 41.3% | 36.5% | 15.5% | 3% | 3.5% | 0.33% | 0% |
| Aug 2026 | 51.4% | 27.1% | 14.1% | 4.2% | 2.7% | 0.48% | 0% |
| Sep 2026 | 47.8% | 24.7% | 19.1% | 4.2% | 4% | 0.24% | 0% |
How has the Duracell and Trojan comparison changed over the last 12 months?
3 findings
- Duracell was ahead of Trojan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand moved from 22.2% to 19.1%, and its estimated monthly branded searches moved from 790 to 810.
- Across the 12 months ending September 2026, Trojan’s share of searches among battery brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand battery brands in September 2026?
1 change
In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Duracell’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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