Cover-More vs State Insurance:Which is more popular by branded search in New Zealand?
In August 2026, State Insurance had more branded searches than Cover-More among travel insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to Cover-More’s 6.1K, and held a 20.2% Share of Search versus Cover-More’s 2.5%.
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Which is more popular in search, Cover-More or State Insurance?
Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Insurance, Cover-More. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Cover-More and State Insurance comparison changed over the last 12 months?
3 findings
- State Insurance was ahead of Cover-More in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 5.9K to 6.1K.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 21.9% to 20.2%, and its estimated monthly branded searches moved from 48.9K to 49.1K.
How did search popularity change for New Zealand travel insurers in August 2026?
1 change
In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Cover-More’s and State Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
14 branded search terms
- cover more
- cover more insurance
- cover more insurance nz
- cover more nz
- cover more travel insurance
- cover more travel insurance nz
- Cover-More
- cover-more new zealand
- cover-more nz
- cover-more travel insurance
- cover-more travel insurance nz
- covermore
- covermore nz
- covermore travel insurance
State Insurance
23 branded search terms
- car insurance by state
- contents insurance state
- home insurance state
- house insurance state
- state car insurance
- state car insurance nz
- state contents insurance
- state home insurance
- state house insurance
- State Insurance
- state insurance car
- state insurance contents
- state insurance home insurance
- state insurance house insurance
- state insurance new zealand
- state insurance nz
- state insurance travel
- state insurance travel insurance
- state landlord insurance
- state travel insurance
- state travel insurance nz
- state vehicle insurance
- travel insurance state
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