How popular isWorld Nomads?
In September 2026, people searched for World Nomads by name about 440 times in New Zealand, a 17% decrease from the previous year. These searches made up 0.4% of all New Zealand travel insurer searches, placing World Nomads ninth out of nine insurers. When we asked both ChatGPT and Google AI Overviews about travel insurers, World Nomads did not appear in any of the answers.
World Nomads is the ninth most searched of 9 competitors and not listed in any AI answer.
Tower InsuranceShare of searches 46.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Southern Cross Travel InsuranceShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
1CoverShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
AA Travel InsuranceShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
World NomadsShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top travel insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, World Nomads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Southern Cross Travel Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allianz Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 1Cover3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AA Travel Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tower Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMI Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- World Nomads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurers
5 answers
Asked ChatGPT
“Which travel insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best travel insurer brands in New Zealand?”
Asked ChatGPT
“What's the best travel insurer in New Zealand for overseas trip?”
Searched Google, AI Overview
“travel insurance nz”
Searched Google, AI Overview
“holiday insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which travel insurers compete with World Nomads?
Share of searches by month for Tower Insurance, Southern Cross Travel Insurance, 1Cover, AA Travel Insurance, Cover-More, Allianz Travel, AMI Insurance, World Nomads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tower Insurance | Southern Cross Travel Insurance | 1Cover | AA Travel Insurance | Cover-More | Allianz Travel | AMI Insurance | State Insurance | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 32.9% | 5.4% | 5.9% | 4.1% | 2.2% | 1.8% | 0.8% | 0.58% |
| Nov 2025 | 50.8% | 29.9% | 4.8% | 5.3% | 3.7% | 3% | 1.3% | 0.72% | 0.52% |
| Dec 2025 | 52.1% | 30.4% | 4.3% | 5.5% | 2.6% | 2.6% | 1.3% | 0.61% | 0.56% |
| Jan 2026 | 46.9% | 32.9% | 5.7% | 4.9% | 3.9% | 2.8% | 1.5% | 0.81% | 0.6% |
| Feb 2026 | 51% | 29.6% | 4.9% | 5.4% | 3.8% | 2.5% | 1.6% | 0.72% | 0.65% |
| Mar 2026 | 40.7% | 35.7% | 6.2% | 5.2% | 3.8% | 5.3% | 1.5% | 0.8% | 0.78% |
| Apr 2026 | 50.4% | 30% | 5.2% | 4.4% | 3.2% | 3.6% | 1.6% | 0.88% | 0.78% |
| May 2026 | 47% | 33.8% | 4.8% | 5% | 3% | 3.4% | 1.5% | 0.93% | 0.61% |
| Jun 2026 | 46% | 33.1% | 5.4% | 4.9% | 3.4% | 4.1% | 1.7% | 0.91% | 0.5% |
| Jul 2026 | 46.4% | 33.4% | 4.5% | 4.9% | 2.9% | 5% | 1.5% | 0.92% | 0.47% |
| Aug 2026 | 46.4% | 33.5% | 4.7% | 4.9% | 3.7% | 3.4% | 1.7% | 1.2% | 0.5% |
| Sep 2026 | 46.5% | 33.2% | 5.4% | 4.9% | 3.2% | 2.7% | 2.2% | 1.5% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 51.4K | +1.2% | +0.2 points | |
| 2, held 2nd | 33.2% | 36.7K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 5.4% | 6K | +15.4% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 5.4K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.2% | 3.5K | -12.5% | -0.5 points | |
| 6, held 6th | 2.7% | 3K | -19.7% | -0.7 points | |
| 7, held 7th | 2.2% | 2.4K | +27.2% | +0.5 points | |
| 8, held 8th | 1.5% | 1.6K | +22.9% | +0.3 points | |
| 9, held 9th | 0.4% | 440 | -20% | -0.1 points |
46.5%
Held 1st. 51.4K estimated branded searches, +1.2% vs prior month. Share +0.2 points.
Held 2nd. 36.7K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
1Cover5.4%
Moved from 4th to 3rd. 6K estimated branded searches, +15.4% vs prior month. Share +0.7 points.
4.9%
Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 5th. 3.5K estimated branded searches, -12.5% vs prior month. Share -0.5 points.
2.7%
Held 6th. 3K estimated branded searches, -19.7% vs prior month. Share -0.7 points.
2.2%
Held 7th. 2.4K estimated branded searches, +27.2% vs prior month. Share +0.5 points.
1.5%
Held 8th. 1.6K estimated branded searches, +22.9% vs prior month. Share +0.3 points.
0.4%
Held 9th. 440 estimated branded searches, -20% vs prior month. Share -0.1 points.
Compare popularity between World Nomads and its closest rivals
Every comparison with World Nomads
8 comparisons
How has branded search demand for World Nomads changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for World Nomads in New Zealand fell from 530 to 440.
- Across the 12 months ending September 2026, World Nomads’ share of searches among travel insurers in New Zealand held steady, from 0.58% to 0.4%.
How did search popularity change for New Zealand travel insurers in September 2026?
6 changes
In September 2026, 1Cover overtook AA Travel Insurance to rank 3rd among travel insurers in New Zealand, with 5.4% of the searches.
In September 2026, Allianz Travel lost share of searches among travel insurers in New Zealand, from 3.4% to 2.7%.
State Insurance’s share of searches among travel insurers in New Zealand has gained ground for 3 months in a row, from 0.91% to 1.5% in September 2026.
Estimated monthly branded searches for AMI Insurance in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 22.4% over 12 measured months, from 30K to 36.7K in September 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 21.2% over 12 measured months, from 42.4K to 51.4K in September 2026.
How are World Nomads’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using World Nomads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nomads world
- World Nomads
- world nomads insurance
- worldnomads
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