State Insurance vs World Nomads:Which is more popular by branded search in New Zealand?
In August 2026, State Insurance had more branded searches than World Nomads among travel insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to World Nomads’ 1K, and held a 20.2% Share of Search versus World Nomads’ 0.42%.
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Which is more popular in search, State Insurance or World Nomads?
Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Insurance, World Nomads. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the State Insurance and World Nomads comparison changed over the last 12 months?
3 findings
- State Insurance was ahead of World Nomads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 21.9% to 20.2%, and its estimated monthly branded searches moved from 48.9K to 49.1K.
- Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurers in New Zealand moved from 0.38% to 0.42%, and its estimated monthly branded searches moved from 860 to 1K.
How did search popularity change for New Zealand travel insurers in August 2026?
1 change
Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using State Insurance’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
State Insurance
23 branded search terms
- car insurance by state
- contents insurance state
- home insurance state
- house insurance state
- state car insurance
- state car insurance nz
- state contents insurance
- state home insurance
- state house insurance
- State Insurance
- state insurance car
- state insurance contents
- state insurance home insurance
- state insurance house insurance
- state insurance new zealand
- state insurance nz
- state insurance travel
- state insurance travel insurance
- state landlord insurance
- state travel insurance
- state travel insurance nz
- state vehicle insurance
- travel insurance state
World Nomads
8 branded search terms
- nomads world
- travel insurance world nomads
- World Nomads
- world nomads insurance
- world nomads nz
- world nomads travel insurance
- world nomads travel insurance nz
- worldnomads
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