Southern Cross Travel Insurance vs Tower Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Tower Insurance had more branded searches than Southern Cross Travel Insurance among travel insurers in New Zealand. Tower Insurance was estimated to have 61.2K branded searches compared to Southern Cross Travel Insurance’s 37K, and held a 25.1% Share of Search versus Southern Cross Travel Insurance’s 15.2%.
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Which is more popular in search, Southern Cross Travel Insurance or Tower Insurance?
Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tower Insurance, Southern Cross Travel Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Southern Cross Travel Insurance and Tower Insurance comparison changed over the last 12 months?
3 findings
- Tower Insurance was ahead of Southern Cross Travel Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 13.7% to 15.2%, and its estimated monthly branded searches moved from 30.5K to 37K.
- Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 22.7% to 25.1%, and its estimated monthly branded searches moved from 50.8K to 61.2K.
How did search popularity change for New Zealand travel insurers in August 2026?
2 changes
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Southern Cross Travel Insurance’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southern Cross Travel Insurance
13 branded search terms
- SCTI
- scti nz
- scti travel insurance
- southern cross domestic travel insurance
- southern cross insurance travel
- southern cross international travel insurance
- southern cross nz travel insurance
- southern cross travel
- Southern Cross Travel Insurance
- southern cross travel insurance domestic
- southern cross travel insurance nz
- travel insurance southern cross
- travel insurance southern cross nz
Tower Insurance
24 branded search terms
- car insurance tower
- contents insurance tower
- home insurance tower
- tower boat insurance
- tower car insurance
- tower car insurance nz
- tower contents insurance
- tower home and contents insurance
- tower home insurance
- tower house insurance
- Tower Insurance
- tower insurance auckland
- tower insurance car
- tower insurance company new zealand
- tower insurance house
- tower insurance new zealand
- tower insurance nz
- tower insurance travel
- tower insurance travel insurance
- tower landlord insurance
- tower travel insurance
- tower travel insurance nz
- tower vehicle insurance
- travel insurance tower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.