Brandwave

Travel insurers in New Zealand:Which brands are most popular in search?

In August 2026, AMI Insurance was the most searched among travel insurers in New Zealand, with an estimated 67.8K branded searches and 27.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. AMI Insurance27.9%
  2. Tower Insurance25.1%
  3. State Insurance20.2%
  4. Southern Cross Travel Insurance15.2%
  5. AA Travel Insurance3.2%
  6. 1Cover3.1%
  7. Cover-More2.5%
  8. Allianz Travel2.4%
  9. World Nomads0.42%

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Share of SearchLeaderboard

Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel insurers in New Zealand, by month

Share of Search by month for AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel. The figures are in the table below the chart.

View monthly share of search table
MonthAMI InsuranceTower InsuranceState InsuranceSouthern Cross Travel InsuranceAA Travel Insurance1CoverCover-MoreAllianz TravelWorld Nomads
Oct 202530.4%22.7%21.9%13.7%3.7%3.3%2.7%1.4%0.38%
Nov 202529%25.7%20.7%13.2%3.6%3.1%2.5%1.9%0.43%
Dec 202529.5%26%21.1%13.3%3.4%2.7%2%1.6%0.43%
Jan 202626.9%23.5%23.2%14.5%3.3%3.6%2.8%1.8%0.49%
Feb 202629.1%25.5%20.8%13.1%3.5%3.2%2.6%1.6%0.52%
Mar 202628.6%21.4%20.5%15.8%3.5%4.1%2.6%2.9%0.6%
Apr 202629.1%26%20.8%13.2%2.9%3.1%2.1%2.1%0.59%
May 202628.1%24.9%20.3%15.4%3.2%3.2%2.2%2.2%0.48%
Jun 202627.7%24.4%20.4%15.2%3.2%3.6%2.4%2.5%0.48%
Jul 202628%24.7%20.2%15.3%3.2%3%2.2%2.9%0.43%
Aug 202627.9%25.1%20.2%15.2%3.2%3.1%2.5%2.4%0.42%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.AMI Insurance

    27.9%

    held 1st · 67.8K estimated branded searches · +0.53% vs prior month · -0.1 points

  2. 2.Tower Insurance

    25.1%

    held 2nd · 61.2K estimated branded searches · +2.7% vs prior month · +0.4 points

  3. 3.State Insurance

    20.2%

    held 3rd · 49.1K estimated branded searches · +0.86% vs prior month · 0 points

  4. 4.Southern Cross Travel Insurance

    15.2%

    held 4th · 37K estimated branded searches · +0.08% vs prior month · -0.1 points

  5. 5.AA Travel Insurance

    3.2%

    held 5th · 7.8K estimated branded searches · 0% vs prior month · 0 points

  6. 6.1Cover

    3.1%

    held 6th · 7.6K estimated branded searches · +4.5% vs prior month · +0.1 points

  7. 7.Cover-More

    2.5%

    moved from 8th to 7th · 6.1K estimated branded searches · +17.7% vs prior month · +0.4 points

  8. 8.Allianz Travel

    2.4%

    moved from 7th to 8th · 5.8K estimated branded searches · -18% vs prior month · -0.5 points

  9. 9.World Nomads

    0.42%

    held 9th · 1K estimated branded searches · -0.96% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among travel insurers in New Zealand?

In August 2026, AMI Insurance was the most searched among travel insurers in New Zealand, with an estimated 67.8K branded searches and 27.9% estimated Share of Search within this set. Tower Insurance is in 2nd place, 2.7 percentage points behind at 25.1% Share of Search.

New Zealand travel insurers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AMI Insurance30.4% → 27.9%30.4%Oct 202526.9%Jan 20261st
Tower Insurance22.7% → 25.1%26%Apr 202621.4%Mar 20262nd
State Insurance21.9% → 20.2%23.2%Jan 202620.2%Aug 20263rd
Southern Cross Travel Insurance13.7% → 15.2%15.8%Mar 202613.1%Feb 20264th
AA Travel Insurance3.7% → 3.2%3.7%Oct 20252.9%Apr 20265th
1Cover3.3% → 3.1%4.1%Mar 20262.7%Dec 20256th
Cover-More2.7% → 2.5%2.8%Jan 20262%Dec 20257th
Allianz Travel1.4% → 2.4%2.9%Jul 20261.4%Oct 20258th
World Nomads0.38% → 0.42%0.6%Mar 20260.38%Oct 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 30.4% to 27.9%.
  • Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 22.7% to 25.1%.
  • Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 21.9% to 20.2%.
  • Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 13.7% to 15.2%.
  • Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 3.7% to 3.2%.
  • Across the 11 months ending August 2026, Allianz Travel’s estimated Share of Search among travel insurers in New Zealand increased from 1.4% to 2.4%.
  • Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 30.4% in October 2025 and was lowest at 26.9% in January 2026.
  • Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 26% in April 2026 and was lowest at 21.4% in March 2026.
  • Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 23.2% in January 2026 and was lowest at 20.2% in August 2026.
  • Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 15.8% in March 2026 and was lowest at 13.1% in February 2026.
  • Across the 11 months ending August 2026, 1Cover’s estimated Share of Search among travel insurers in New Zealand peaked at 4.1% in March 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Allianz Travel’s estimated Share of Search among travel insurers in New Zealand peaked at 2.9% in July 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, 1Cover, Cover-More and World Nomads held steady: their estimated Share of Search among travel insurers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand travel insurers in August 2026?

  1. In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.

  2. In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.

  3. Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.

  4. Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.

  5. Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.

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