How popular is1Cover?
In September 2026, people searched for 1Cover by name about 6,000 times in New Zealand, a 22.4% increase from the previous year. These searches made up 5.4% of all New Zealand travel insurer searches, placing 1Cover third out of nine insurers. When we asked both ChatGPT and Google AI Overviews about travel insurers, 1Cover appeared in three of the five answers and was the third most recommended of the nine.
1Cover is the third most searched of 9 competitors and the third most recommended in AI answers.
Tower InsuranceShare of searches 46.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Southern Cross Travel InsuranceShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
1CoverShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
AA Travel InsuranceShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Cover-MoreShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top travel insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1Cover was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 1Cover is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Southern Cross Travel Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allianz Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 1Cover3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AA Travel Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cover-More2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tower Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMI Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
World Nomads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurers
5 answers
Asked ChatGPT
“Which travel insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best travel insurer brands in New Zealand?”
Asked ChatGPT
“What's the best travel insurer in New Zealand for overseas trip?”
Searched Google, AI Overview
“travel insurance nz”
Searched Google, AI Overview
“holiday insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which travel insurers compete with 1Cover?
Share of searches by month for Tower Insurance, Southern Cross Travel Insurance, 1Cover, AA Travel Insurance, Cover-More, Allianz Travel, AMI Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tower Insurance | Southern Cross Travel Insurance | 1Cover | AA Travel Insurance | Cover-More | Allianz Travel | AMI Insurance | State Insurance | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 32.9% | 5.4% | 5.9% | 4.1% | 2.2% | 1.8% | 0.8% | 0.58% |
| Nov 2025 | 50.8% | 29.9% | 4.8% | 5.3% | 3.7% | 3% | 1.3% | 0.72% | 0.52% |
| Dec 2025 | 52.1% | 30.4% | 4.3% | 5.5% | 2.6% | 2.6% | 1.3% | 0.61% | 0.56% |
| Jan 2026 | 46.9% | 32.9% | 5.7% | 4.9% | 3.9% | 2.8% | 1.5% | 0.81% | 0.6% |
| Feb 2026 | 51% | 29.6% | 4.9% | 5.4% | 3.8% | 2.5% | 1.6% | 0.72% | 0.65% |
| Mar 2026 | 40.7% | 35.7% | 6.2% | 5.2% | 3.8% | 5.3% | 1.5% | 0.8% | 0.78% |
| Apr 2026 | 50.4% | 30% | 5.2% | 4.4% | 3.2% | 3.6% | 1.6% | 0.88% | 0.78% |
| May 2026 | 47% | 33.8% | 4.8% | 5% | 3% | 3.4% | 1.5% | 0.93% | 0.61% |
| Jun 2026 | 46% | 33.1% | 5.4% | 4.9% | 3.4% | 4.1% | 1.7% | 0.91% | 0.5% |
| Jul 2026 | 46.4% | 33.4% | 4.5% | 4.9% | 2.9% | 5% | 1.5% | 0.92% | 0.47% |
| Aug 2026 | 46.4% | 33.5% | 4.7% | 4.9% | 3.7% | 3.4% | 1.7% | 1.2% | 0.5% |
| Sep 2026 | 46.5% | 33.2% | 5.4% | 4.9% | 3.2% | 2.7% | 2.2% | 1.5% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 51.4K | +1.2% | +0.2 points | |
| 2, held 2nd | 33.2% | 36.7K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 5.4% | 6K | +15.4% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 5.4K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.2% | 3.5K | -12.5% | -0.5 points | |
| 6, held 6th | 2.7% | 3K | -19.7% | -0.7 points | |
| 7, held 7th | 2.2% | 2.4K | +27.2% | +0.5 points | |
| 8, held 8th | 1.5% | 1.6K | +22.9% | +0.3 points | |
| 9, held 9th | 0.4% | 440 | -20% | -0.1 points |
46.5%
Held 1st. 51.4K estimated branded searches, +1.2% vs prior month. Share +0.2 points.
Held 2nd. 36.7K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
1Cover5.4%
Moved from 4th to 3rd. 6K estimated branded searches, +15.4% vs prior month. Share +0.7 points.
4.9%
Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 5th. 3.5K estimated branded searches, -12.5% vs prior month. Share -0.5 points.
2.7%
Held 6th. 3K estimated branded searches, -19.7% vs prior month. Share -0.7 points.
2.2%
Held 7th. 2.4K estimated branded searches, +27.2% vs prior month. Share +0.5 points.
1.5%
Held 8th. 1.6K estimated branded searches, +22.9% vs prior month. Share +0.3 points.
0.4%
Held 9th. 440 estimated branded searches, -20% vs prior month. Share -0.1 points.
Compare popularity between 1Cover and its closest rivals
Every comparison with 1Cover
8 comparisons
How has branded search demand for 1Cover changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 1Cover in New Zealand rose from 4.9K to 6K.
- Across the 12 months ending September 2026, 1Cover’s share of searches among travel insurers in New Zealand peaked at 6.2% in March 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, 1Cover rose from 4th to 3rd among travel insurers in New Zealand.
How did search popularity change for New Zealand travel insurers in September 2026?
6 changes
In September 2026, 1Cover overtook AA Travel Insurance to rank 3rd among travel insurers in New Zealand, with 5.4% of the searches.
In September 2026, Allianz Travel lost share of searches among travel insurers in New Zealand, from 3.4% to 2.7%.
State Insurance’s share of searches among travel insurers in New Zealand has gained ground for 3 months in a row, from 0.91% to 1.5% in September 2026.
Estimated monthly branded searches for AMI Insurance in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 22.4% over 12 measured months, from 30K to 36.7K in September 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 21.2% over 12 measured months, from 42.4K to 51.4K in September 2026.
How are 1Cover’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using 1Cover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 1 cover travel insurance
- 1Cover
- 1cover insurance
- 1cover travel insurance
- one cover travel insurance
- travel insurance 1cover
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Is 1Cover your brand?
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