How popular isState Insurance?
In September 2026, people searched for State Insurance by name about 45,800 times in New Zealand, about the same as the previous year. These searches made up 1.5% of all New Zealand travel insurer searches, placing State Insurance eighth out of nine insurers. When we asked both ChatGPT and Google AI Overviews about travel insurers, State Insurance did not appear in any of the answers.
State Insurance is the eighth most searched of 9 competitors and not listed in any AI answer.
Tower InsuranceShare of searches 46.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Southern Cross Travel InsuranceShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
1CoverShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
AA Travel InsuranceShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
State InsuranceShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top travel insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, State Insurance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Southern Cross Travel Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allianz Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 1Cover3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AA Travel Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tower Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMI Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- State Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
World Nomads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurers
5 answers
Asked ChatGPT
“Which travel insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best travel insurer brands in New Zealand?”
Asked ChatGPT
“What's the best travel insurer in New Zealand for overseas trip?”
Searched Google, AI Overview
“travel insurance nz”
Searched Google, AI Overview
“holiday insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which travel insurers compete with State Insurance?
Share of searches by month for Tower Insurance, Southern Cross Travel Insurance, 1Cover, AA Travel Insurance, Cover-More, Allianz Travel, AMI Insurance, State Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tower Insurance | Southern Cross Travel Insurance | 1Cover | AA Travel Insurance | Cover-More | Allianz Travel | AMI Insurance | State Insurance | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 32.9% | 5.4% | 5.9% | 4.1% | 2.2% | 1.8% | 0.8% | 0.58% |
| Nov 2025 | 50.8% | 29.9% | 4.8% | 5.3% | 3.7% | 3% | 1.3% | 0.72% | 0.52% |
| Dec 2025 | 52.1% | 30.4% | 4.3% | 5.5% | 2.6% | 2.6% | 1.3% | 0.61% | 0.56% |
| Jan 2026 | 46.9% | 32.9% | 5.7% | 4.9% | 3.9% | 2.8% | 1.5% | 0.81% | 0.6% |
| Feb 2026 | 51% | 29.6% | 4.9% | 5.4% | 3.8% | 2.5% | 1.6% | 0.72% | 0.65% |
| Mar 2026 | 40.7% | 35.7% | 6.2% | 5.2% | 3.8% | 5.3% | 1.5% | 0.8% | 0.78% |
| Apr 2026 | 50.4% | 30% | 5.2% | 4.4% | 3.2% | 3.6% | 1.6% | 0.88% | 0.78% |
| May 2026 | 47% | 33.8% | 4.8% | 5% | 3% | 3.4% | 1.5% | 0.93% | 0.61% |
| Jun 2026 | 46% | 33.1% | 5.4% | 4.9% | 3.4% | 4.1% | 1.7% | 0.91% | 0.5% |
| Jul 2026 | 46.4% | 33.4% | 4.5% | 4.9% | 2.9% | 5% | 1.5% | 0.92% | 0.47% |
| Aug 2026 | 46.4% | 33.5% | 4.7% | 4.9% | 3.7% | 3.4% | 1.7% | 1.2% | 0.5% |
| Sep 2026 | 46.5% | 33.2% | 5.4% | 4.9% | 3.2% | 2.7% | 2.2% | 1.5% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 51.4K | +1.2% | +0.2 points | |
| 2, held 2nd | 33.2% | 36.7K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 5.4% | 6K | +15.4% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 5.4K | 0% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.2% | 3.5K | -12.5% | -0.5 points | |
| 6, held 6th | 2.7% | 3K | -19.7% | -0.7 points | |
| 7, held 7th | 2.2% | 2.4K | +27.2% | +0.5 points | |
| 8, held 8th | 1.5% | 1.6K | +22.9% | +0.3 points | |
| 9, held 9th | 0.4% | 440 | -20% | -0.1 points |
46.5%
Held 1st. 51.4K estimated branded searches, +1.2% vs prior month. Share +0.2 points.
Held 2nd. 36.7K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
1Cover5.4%
Moved from 4th to 3rd. 6K estimated branded searches, +15.4% vs prior month. Share +0.7 points.
4.9%
Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 5th. 3.5K estimated branded searches, -12.5% vs prior month. Share -0.5 points.
2.7%
Held 6th. 3K estimated branded searches, -19.7% vs prior month. Share -0.7 points.
2.2%
Held 7th. 2.4K estimated branded searches, +27.2% vs prior month. Share +0.5 points.
1.5%
Held 8th. 1.6K estimated branded searches, +22.9% vs prior month. Share +0.3 points.
0.4%
Held 9th. 440 estimated branded searches, -20% vs prior month. Share -0.1 points.
Compare popularity between State Insurance and its closest rivals
- State Insurance vs AA Travel Insurance: compare popularity
- State Insurance vs Cover-More: compare popularity
- State Insurance vs Allianz Travel: compare popularity
- State Insurance vs AMI Insurance: compare popularity
- State Insurance vs World Nomads: compare popularity
- Compare State Insurance with any brand
Every comparison with State Insurance
16 comparisons
- AA Insurance vs State Insurance
- AMI Insurance vs State Insurance
- State Insurance vs Tower Insurance
- FMG Insurance vs State Insurance
- State Insurance vs Vero Insurance
- Cove Insurance vs State Insurance
- State Insurance vs Trade Me Insurance
- MAS vs State Insurance
- Star Insure vs State Insurance
- Initio Insurance vs State Insurance
- 1Cover vs State Insurance
- AA Travel Insurance vs State Insurance
- Allianz Travel vs State Insurance
- Cover-More vs State Insurance
- Southern Cross Travel Insurance vs State Insurance
- State Insurance vs World Nomads
How has branded search demand for State Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for State Insurance in New Zealand held steady, from 44.1K to 45.8K.
- Across the 12 months ending September 2026, State Insurance’s share of searches among travel insurers in New Zealand increased from 0.8% to 1.5%.
How did search popularity change for New Zealand travel insurers in September 2026?
6 changes
In September 2026, 1Cover overtook AA Travel Insurance to rank 3rd among travel insurers in New Zealand, with 5.4% of the searches.
In September 2026, Allianz Travel lost share of searches among travel insurers in New Zealand, from 3.4% to 2.7%.
State Insurance’s share of searches among travel insurers in New Zealand has gained ground for 3 months in a row, from 0.91% to 1.5% in September 2026.
Estimated monthly branded searches for AMI Insurance in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 22.4% over 12 measured months, from 30K to 36.7K in September 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 21.2% over 12 measured months, from 42.4K to 51.4K in September 2026.
How are State Insurance’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using State Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- car insurance by state
- contents insurance state
- home insurance state
- house insurance state
- state car insurance
- state contents insurance
- state home insurance
- state house insurance
- State Insurance
- state insurance car
- state insurance contents
- state insurance home insurance
- state insurance house insurance
- state insurance travel
- state insurance travel insurance
- state landlord insurance
- state travel insurance
- state vehicle insurance
- stateinsurance
- travel insurance state
Who owns State Insurance?
State Insurance is owned by 
IAG New Zealand. Brandwave also tracks AMI Insurance, owned by the same company, in New Zealand.
Do you work for State Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does State Insurance compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| car and home insurers | 4th of 11 | 14.6% | Show ranking |
| travel insurers | 8th of 9 | 1.5% | Shown above |
Is State Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.