FMG Insurance vs State Insurance:Which is more popular by branded search in New Zealand?
In August 2026, State Insurance had more branded searches than FMG Insurance among car and home insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to FMG Insurance’s 10.6K, and held a 14.9% Share of Search versus FMG Insurance’s 3.2%.
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Which is more popular in search, FMG Insurance or State Insurance?
Compare insurers selling car, home, and contents cover to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Insurance, FMG Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the FMG Insurance and State Insurance comparison changed over the last 12 months?
3 findings
- State Insurance was ahead of FMG Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FMG Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 11K to 10.6K.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 48.9K to 49.1K.
How did search popularity change for New Zealand car and home insurers in August 2026?
0 changes
Neither FMG Insurance nor State Insurance moved beyond provider rounding among car and home insurers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FMG Insurance’s and State Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FMG Insurance
8 branded search terms
- fmg car insurance
- fmg contents insurance
- fmg home insurance
- fmg house insurance
- FMG Insurance
- fmg insurance new zealand
- fmg insurance nz
- insurance fmg
State Insurance
23 branded search terms
- car insurance by state
- contents insurance state
- home insurance state
- house insurance state
- state car insurance
- state car insurance nz
- state contents insurance
- state home insurance
- state house insurance
- State Insurance
- state insurance car
- state insurance contents
- state insurance home insurance
- state insurance house insurance
- state insurance new zealand
- state insurance nz
- state insurance travel
- state insurance travel insurance
- state landlord insurance
- state travel insurance
- state travel insurance nz
- state vehicle insurance
- travel insurance state
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.