How popular isMAS?
In September 2026, people searched for MAS by name about 3,290 times in New Zealand, a 23.7% increase from the previous year. These searches made up 1.1% of all New Zealand car and home insurer searches, placing MAS ninth out of 11 insurers. When we asked both ChatGPT and Google AI Overviews about car and home insurers, MAS appeared in four of the five answers and was the third most recommended of the 11.
MAS is the ninth most searched of 11 competitors and the third most recommended in AI answers.
AA InsuranceShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AMI InsuranceShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Tower InsuranceShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
State InsuranceShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MASShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top car and home insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MAS is the third most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tower Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AA Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AMI Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FMG Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Initio Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vero Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Me Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car and home insurers
5 answers
Asked ChatGPT
“Which car and home insurer should I switch to in New Zealand?”
Asked ChatGPT
“What are the best car and home insurers in New Zealand?”
Asked ChatGPT
“What's the best car and home insurer in New Zealand for house and car cover?”
Searched Google, AI Overview
“best car insurance nz”
Searched Google, AI Overview
“house insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which car and home insurers compete with MAS?
Share of searches by month for AA Insurance, AMI Insurance, Tower Insurance, State Insurance, FMG Insurance, Vero Insurance, MAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | MAS | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 21.9% | 14.7% | 14.8% | 3.6% | 2.5% | 1.7% | 2.4% | 0.91% | 1.1% | 0.74% |
| Nov 2025 | 34.7% | 21.2% | 17.2% | 14.2% | 3.4% | 2.4% | 1.6% | 2.3% | 1.1% | 1% | 0.72% |
| Dec 2025 | 34.7% | 21.7% | 17.6% | 14.5% | 2.9% | 2.5% | 1.6% | 2% | 0.9% | 1.1% | 0.65% |
| Jan 2026 | 37.2% | 19.2% | 15.6% | 15.7% | 3.8% | 2.2% | 1.8% | 2.1% | 0.82% | 0.93% | 0.67% |
| Feb 2026 | 38.4% | 19.8% | 16.1% | 13.4% | 3.9% | 2.3% | 1.8% | 1.8% | 0.82% | 0.97% | 0.84% |
| Mar 2026 | 35.4% | 22.2% | 14.9% | 14.9% | 3.6% | 2.5% | 1.7% | 2% | 0.9% | 1.1% | 0.78% |
| Apr 2026 | 34.1% | 21.2% | 17.3% | 14.3% | 3.4% | 2.9% | 2% | 1.9% | 0.88% | 1% | 0.91% |
| May 2026 | 34.1% | 21.2% | 17.4% | 14.3% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1.3% | 0.9% |
| Jun 2026 | 34.3% | 21% | 17.2% | 14.2% | 4.1% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.87% |
| Jul 2026 | 34.7% | 21.1% | 17.4% | 14.2% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.69% |
| Aug 2026 | 34.6% | 21.2% | 17.5% | 14.2% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.7% |
| Sep 2026 | 34.5% | 21.7% | 17.5% | 14.6% | 3.4% | 2.4% | 1.6% | 1.6% | 1.1% | 1% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 105K | +0.47% | -0.1 points | |
| 2, held 2nd | 21.7% | 65.8K | +3% | +0.5 points | |
| 3, held 3rd | 17.5% | 53.2K | +1.1% | 0 points | |
| 4, held 4th | 14.6% | 44.2K | +3.2% | +0.3 points | |
| 5, held 5th | 3.4% | 10.4K | +1.1% | 0 points | |
| 6, held 6th | 2.4% | 7.3K | +0.69% | 0 points | |
| 7, held 7th | 1.6% | 5K | -16.8% | -0.3 points | |
| 8, held 8th | 1.6% | 4.8K | -16.8% | -0.3 points | |
| 9, held 9th | 1.1% | 3.3K | 0% | 0 points | |
| 10, held 10th | 1% | 3.1K | 0% | 0 points | |
| 11, held 11th | 0.69% | 2.1K | +0.48% | 0 points |
34.5%
Held 1st. 105K estimated branded searches, +0.47% vs prior month. Share -0.1 points.
21.7%
Held 2nd. 65.8K estimated branded searches, +3% vs prior month. Share +0.5 points.
17.5%
Held 3rd. 53.2K estimated branded searches, +1.1% vs prior month. Share 0 points.
14.6%
Held 4th. 44.2K estimated branded searches, +3.2% vs prior month. Share +0.3 points.
3.4%
Held 5th. 10.4K estimated branded searches, +1.1% vs prior month. Share 0 points.
2.4%
Held 6th. 7.3K estimated branded searches, +0.69% vs prior month. Share 0 points.
1.6%
Held 7th. 5K estimated branded searches, -16.8% vs prior month. Share -0.3 points.
1.6%
Held 8th. 4.8K estimated branded searches, -16.8% vs prior month. Share -0.3 points.
9.
MAS1.1%
Held 9th. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Star Insure1%
Held 10th. 3.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.69%
Held 11th. 2.1K estimated branded searches, +0.48% vs prior month. Share 0 points.
Compare popularity between MAS and its closest rivals
Every comparison with MAS
10 comparisons
How has branded search demand for MAS changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MAS in New Zealand rose from 2.7K to 3.3K.
- Across the 12 months ending September 2026, MAS rose from 10th to 9th among car and home insurers in New Zealand.
How did search popularity change for New Zealand car and home insurers in September 2026?
4 changes
AMI Insurance’s share of searches among car and home insurers in New Zealand has gained ground for 3 months in a row, from 21% to 21.7% in September 2026.
Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 23.7% over 12 measured months, from 43K to 53.2K in September 2026.
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 32.2% over 12 measured months, from 7.1K to 4.8K in September 2026.
How are MAS’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mas car insurance
- mas insurance
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Is MAS your brand?
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