Brandwave

MAS vs Tower Insurance:Which is more popular?

In September 2026, Tower Insurance had more branded searches than MAS among car and home insurers in New Zealand. Tower Insurance had about 53,200 branded searches, while MAS had 3,290. Tower Insurance made up 17.5% of all car and home insurer searches we track, and MAS accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about car and home insurers, Tower Insurance appeared in all five answers and MAS in four. Tower Insurance was mentioned before MAS in three out of five answers.

Among car and home insurers in New Zealand in September 2026

Who do people search for more?

Tower Insurance, about 16 searches for every 1 for MAS

Tower Insurance 53.2K searchesMAS 3.3K searches

Who does AI mention more?

Tower Insurance, mentioned in every answer we collected

Tower Insurance in 5 of 5MAS in 4 of 5

Who does AI recommend more?

Tower Insurance, named ahead of MAS in 3 of 5 answers

Tower Insurance first in 3MAS first in 2

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Top car and home insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tower Insurance appeared in all five answers. MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tower Insurance was listed before MAS in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tower Insurance1st
  2. AA Insurance2nd
  3. MAS3rd
  4. State Insurance4th
  5. Cove Insurance5th
  6. AMI Insurance6th
  7. FMG Insurance7th
  8. Initio Insurance8th
  9. Vero Insurance–
  10. Trade Me Insurance–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tower Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AA Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AMI Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Initio Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vero Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Me Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car and home insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is MAS or Tower Insurance more popular in search?

This chart shows how often people search Google for MAS and Tower Insurance by name. Each line represents a brand's share of searches for all 11 car and home insurers we track, month by month, from searches in New Zealand.

MAS and Tower Insurance among car and home insurers in New Zealand, by month

Share of searches by month for Tower Insurance, MAS. The figures are in the table below the chart.

View monthly share of searches table
MonthAA InsuranceAMI InsuranceTower InsuranceState InsuranceFMG InsuranceVero InsuranceCove InsuranceTrade Me InsuranceMASStar InsureInitio Insurance
Oct 202535.7%21.9%14.7%14.8%3.6%2.5%1.7%2.4%0.91%1.1%0.74%
Nov 202534.7%21.2%17.2%14.2%3.4%2.4%1.6%2.3%1.1%1%0.72%
Dec 202534.7%21.7%17.6%14.5%2.9%2.5%1.6%2%0.9%1.1%0.65%
Jan 202637.2%19.2%15.6%15.7%3.8%2.2%1.8%2.1%0.82%0.93%0.67%
Feb 202638.4%19.8%16.1%13.4%3.9%2.3%1.8%1.8%0.82%0.97%0.84%
Mar 202635.4%22.2%14.9%14.9%3.6%2.5%1.7%2%0.9%1.1%0.78%
Apr 202634.1%21.2%17.3%14.3%3.4%2.9%2%1.9%0.88%1%0.91%
May 202634.1%21.2%17.4%14.3%3.4%2.4%2%1.9%1.1%1.3%0.9%
Jun 202634.3%21%17.2%14.2%4.1%2.4%2%1.9%1.1%1%0.87%
Jul 202634.7%21.1%17.4%14.2%3.4%2.4%2%1.9%1.1%1%0.69%
Aug 202634.6%21.2%17.5%14.2%3.4%2.4%2%1.9%1.1%1%0.7%
Sep 202634.5%21.7%17.5%14.6%3.4%2.4%1.6%1.6%1.1%1%0.69%

How has the MAS and Tower Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand car and home insurers in September 2026?

2 changes

  1. Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026.

  2. Estimated monthly branded searches for Tower Insurance in New Zealand rose 23.7% over 12 measured months, from 43K to 53.2K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using MAS’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAS

2 branded search terms

  • mas car insurance
  • mas insurance

Tower Insurance

13 branded search terms

  • car insurance tower
  • contents insurance tower
  • home insurance tower
  • tower boat insurance
  • tower car insurance
  • tower contents insurance
  • tower home insurance
  • tower house insurance
  • tower insurance car
  • tower insurance house
  • tower landlord insurance
  • tower vehicle insurance
  • towerinsurance

How the Brand Demand Index is measured

Other head-to-heads among car and home insurers

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