AA Insurance vs Tower Insurance:Which is more popular?
In September 2026, AA Insurance had more branded searches than Tower Insurance among car and home insurers in New Zealand. AA Insurance had about 105,000 branded searches, while Tower Insurance had 53,200. AA Insurance made up 34.5% of all car and home insurer searches we track, and Tower Insurance accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about car and home insurers, Tower Insurance appeared in all five answers and AA Insurance in four. AA Insurance was mentioned before Tower Insurance in three out of five answers.
Who do people search for more?
AA Insurance, about 2 searches for every 1 for Tower Insurance
Who does AI mention more?
Tower Insurance, mentioned in every answer we collected
Who does AI recommend more?
AA Insurance, named ahead of Tower Insurance in 3 of 5 answers
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Top car and home insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tower Insurance appeared in all five answers. AA Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AA Insurance was listed before Tower Insurance in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tower Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AA Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AMI Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FMG Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Initio Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vero Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Me Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car and home insurers
5 answers
Asked ChatGPT
“Which car and home insurer should I switch to in New Zealand?”
Asked ChatGPT
“What are the best car and home insurers in New Zealand?”
Asked ChatGPT
“What's the best car and home insurer in New Zealand for house and car cover?”
Searched Google, AI Overview
“best car insurance nz”
Searched Google, AI Overview
“house insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is AA Insurance or Tower Insurance more popular in search?
This chart shows how often people search Google for AA Insurance and Tower Insurance by name. Each line represents a brand's share of searches for all 11 car and home insurers we track, month by month, from searches in New Zealand.
Share of searches by month for AA Insurance, Tower Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | MAS | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 21.9% | 14.7% | 14.8% | 3.6% | 2.5% | 1.7% | 2.4% | 0.91% | 1.1% | 0.74% |
| Nov 2025 | 34.7% | 21.2% | 17.2% | 14.2% | 3.4% | 2.4% | 1.6% | 2.3% | 1.1% | 1% | 0.72% |
| Dec 2025 | 34.7% | 21.7% | 17.6% | 14.5% | 2.9% | 2.5% | 1.6% | 2% | 0.9% | 1.1% | 0.65% |
| Jan 2026 | 37.2% | 19.2% | 15.6% | 15.7% | 3.8% | 2.2% | 1.8% | 2.1% | 0.82% | 0.93% | 0.67% |
| Feb 2026 | 38.4% | 19.8% | 16.1% | 13.4% | 3.9% | 2.3% | 1.8% | 1.8% | 0.82% | 0.97% | 0.84% |
| Mar 2026 | 35.4% | 22.2% | 14.9% | 14.9% | 3.6% | 2.5% | 1.7% | 2% | 0.9% | 1.1% | 0.78% |
| Apr 2026 | 34.1% | 21.2% | 17.3% | 14.3% | 3.4% | 2.9% | 2% | 1.9% | 0.88% | 1% | 0.91% |
| May 2026 | 34.1% | 21.2% | 17.4% | 14.3% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1.3% | 0.9% |
| Jun 2026 | 34.3% | 21% | 17.2% | 14.2% | 4.1% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.87% |
| Jul 2026 | 34.7% | 21.1% | 17.4% | 14.2% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.69% |
| Aug 2026 | 34.6% | 21.2% | 17.5% | 14.2% | 3.4% | 2.4% | 2% | 1.9% | 1.1% | 1% | 0.7% |
| Sep 2026 | 34.5% | 21.7% | 17.5% | 14.6% | 3.4% | 2.4% | 1.6% | 1.6% | 1.1% | 1% | 0.69% |
How has the AA Insurance and Tower Insurance comparison changed over the last 12 months?
3 findings
- AA Insurance was ahead of Tower Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AA Insurance’s share of searches among car and home insurers in New Zealand moved from 35.7% to 34.5%, and its estimated monthly branded searches moved from 104K to 105K.
- Across the 12 months ending September 2026, Tower Insurance’s share of searches among car and home insurers in New Zealand moved from 14.7% to 17.5%, and its estimated monthly branded searches moved from 43K to 53.2K.
How did search popularity change for New Zealand car and home insurers in September 2026?
1 change
Estimated monthly branded searches for Tower Insurance in New Zealand rose 23.7% over 12 measured months, from 43K to 53.2K in September 2026.
How are branded searches counted?
29 search terms
Brandwave collects information about searches that people make online using AA Insurance’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Insurance
16 branded search terms
- aa auto insurance
- aa car insurance
- aa contents insurance
- aa home insurance
- aa house insurance
- aa household insurance
- AA Insurance
- aa insurance car
- aa landlord insurance
- aa motor vehicle insurance
- aa vehicle insurance
- aainsurance
- car insurance aa
- contents insurance aa
- home insurance aa
- house insurance aa
Tower Insurance
13 branded search terms
- car insurance tower
- contents insurance tower
- home insurance tower
- tower boat insurance
- tower car insurance
- tower contents insurance
- tower home insurance
- tower house insurance
- tower insurance car
- tower insurance house
- tower landlord insurance
- tower vehicle insurance
- towerinsurance
Other head-to-heads among car and home insurers
- AA Insurance vs AMI Insurance: compare popularity
- AA Insurance vs State Insurance: compare popularity
- AA Insurance vs FMG Insurance: compare popularity
- AMI Insurance vs Tower Insurance: compare popularity
- AMI Insurance vs State Insurance: compare popularity
- AMI Insurance vs FMG Insurance: compare popularity
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