Brandwave

MAS vs Star Insure:Which is more popular?

In September 2026, MAS and Star Insure were level in searches among car and home insurers in New Zealand, with an estimated 3.3K versus 3.1K branded searches, at 1.1% and 1% of the total. When we asked ChatGPT and Google AI Overviews about car and home insurers, MAS appeared in four of the five answers and Star Insure in none.

Among car and home insurers in New Zealand in September 2026

Who do people search for more?

MAS, about 8% more searches than Star Insure

MAS 3.3K searchesStar Insure 3.1K searches

Who does AI mention more?

MAS, mentioned in 4 of 5 answers, Star Insure in 0

MAS in 4 of 5Star Insure in 0 of 5

Who does AI recommend more?

MAS, the only one of the two named

MAS first in 4Star Insure never named

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Top car and home insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Star Insure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tower Insurance1st
  2. AA Insurance2nd
  3. MAS3rd
  4. State Insurance4th
  5. Cove Insurance5th
  6. AMI Insurance6th
  7. FMG Insurance7th
  8. Initio Insurance8th
  9. Vero Insurance–
  10. +1 more
  11. Star Insure–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tower Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AA Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AMI Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FMG Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Initio Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vero Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Star Insure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car and home insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is MAS or Star Insure more popular in search?

This chart shows how often people search Google for MAS and Star Insure by name. Each line represents a brand's share of searches for all 11 car and home insurers we track, month by month, from searches in New Zealand.

MAS and Star Insure among car and home insurers in New Zealand, by month

Share of searches by month for MAS, Star Insure. The figures are in the table below the chart.

View monthly share of searches table
MonthAA InsuranceAMI InsuranceTower InsuranceState InsuranceFMG InsuranceVero InsuranceCove InsuranceTrade Me InsuranceMASStar InsureInitio Insurance
Oct 202535.7%21.9%14.7%14.8%3.6%2.5%1.7%2.4%0.91%1.1%0.74%
Nov 202534.7%21.2%17.2%14.2%3.4%2.4%1.6%2.3%1.1%1%0.72%
Dec 202534.7%21.7%17.6%14.5%2.9%2.5%1.6%2%0.9%1.1%0.65%
Jan 202637.2%19.2%15.6%15.7%3.8%2.2%1.8%2.1%0.82%0.93%0.67%
Feb 202638.4%19.8%16.1%13.4%3.9%2.3%1.8%1.8%0.82%0.97%0.84%
Mar 202635.4%22.2%14.9%14.9%3.6%2.5%1.7%2%0.9%1.1%0.78%
Apr 202634.1%21.2%17.3%14.3%3.4%2.9%2%1.9%0.88%1%0.91%
May 202634.1%21.2%17.4%14.3%3.4%2.4%2%1.9%1.1%1.3%0.9%
Jun 202634.3%21%17.2%14.2%4.1%2.4%2%1.9%1.1%1%0.87%
Jul 202634.7%21.1%17.4%14.2%3.4%2.4%2%1.9%1.1%1%0.69%
Aug 202634.6%21.2%17.5%14.2%3.4%2.4%2%1.9%1.1%1%0.7%
Sep 202634.5%21.7%17.5%14.6%3.4%2.4%1.6%1.6%1.1%1%0.69%

How has the MAS and Star Insure comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: MAS took it in November 2025, Star Insure took it in December 2025, MAS took it in June 2026.
  • Across the 12 months ending September 2026, MAS’s share of searches among car and home insurers in New Zealand moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 2.7K to 3.3K.
  • Across the 12 months ending September 2026, Star Insure’s share of searches among car and home insurers in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 3.1K.

How did search popularity change for New Zealand car and home insurers in September 2026?

1 change

  1. Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using MAS’s and Star Insure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAS

2 branded search terms

  • mas car insurance
  • mas insurance

Star Insure

4 branded search terms

  • Star Insurance
  • star insurance specialists
  • star insure
  • starinsure

How the Brand Demand Index is measured

Other head-to-heads among car and home insurers

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