How popular isFMG Insurance in search?
In August 2026, there were an estimated 10.6K branded searches for FMG Insurance in New Zealand which held steady over the last 11 months. FMG Insurance holds 3.2% estimated Share of Search among New Zealand car and home insurers and is ranked 5th of 10 competitors for search popularity.
AA Insurance34%
AMI Insurance20.7%
Tower Insurance18.6%
State Insurance14.9%
FMG Insurance3.2%
Vero Insurance2.5%
Cove Insurance2.3%Trade Me Insurance1.8%
Star Insure1.3%
Initio Insurance0.67%
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Which car and home insurers compete with FMG Insurance?
Share of Search by month for AA Insurance, AMI Insurance, Tower Insurance, State Insurance, FMG Insurance, Vero Insurance, Cove Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 112K | -1.2% | -0.5 points | |
| 2, held 2nd | 20.7% | 67.8K | +0.53% | +0.1 points | |
| 3, held 3rd | 18.6% | 61.2K | +2.7% | +0.5 points | |
| 4, held 4th | 14.9% | 49.1K | +0.86% | +0.1 points | |
| 5, held 5th | 3.2% | 10.6K | -0.56% | 0 points | |
| 6, held 6th | 2.5% | 8.2K | -2% | -0.1 points | |
| 7, held 7th | 2.3% | 7.7K | -0.52% | 0 points | |
| 8, held 8th | 1.8% | 5.8K | -1.2% | 0 points | |
| 9, held 9th | 1.3% | 4.2K | +0.24% | 0 points | |
| 10, held 10th | 0.67% | 2.2K | +0.91% | 0 points |
34%
held 1st · 112K estimated branded searches · -1.2% vs prior month · -0.5 points
20.7%
held 2nd · 67.8K estimated branded searches · +0.53% vs prior month · +0.1 points
18.6%
held 3rd · 61.2K estimated branded searches · +2.7% vs prior month · +0.5 points
14.9%
held 4th · 49.1K estimated branded searches · +0.86% vs prior month · +0.1 points
3.2%
held 5th · 10.6K estimated branded searches · -0.56% vs prior month · 0 points
2.5%
held 6th · 8.2K estimated branded searches · -2% vs prior month · -0.1 points
2.3%
held 7th · 7.7K estimated branded searches · -0.52% vs prior month · 0 points
1.8%
held 8th · 5.8K estimated branded searches · -1.2% vs prior month · 0 points
1.3%
held 9th · 4.2K estimated branded searches · +0.24% vs prior month · 0 points
0.67%
held 10th · 2.2K estimated branded searches · +0.91% vs prior month · 0 points
Compare search popularity between FMG Insurance and its closest rivals
- FMG Insurance vs AMI Insurance: compare search popularity
- FMG Insurance vs Tower Insurance: compare search popularity
- FMG Insurance vs State Insurance: compare search popularity
- FMG Insurance vs Vero Insurance: compare search popularity
- FMG Insurance vs Cove Insurance: compare search popularity
- Compare FMG Insurance with any brand
How has branded search demand for FMG Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FMG Insurance in New Zealand held steady, from 11K to 10.6K.
- Across the 11 months ending August 2026, FMG Insurance’s estimated Share of Search among car and home insurers in New Zealand peaked at 3.9% in June 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for New Zealand car and home insurers in August 2026?
3 changes
Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.
How is FMG Insurance measured?
Brandwave collects information about searches that people make online using FMG Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- fmg car insurance
- fmg contents insurance
- fmg home insurance
- fmg house insurance
- FMG Insurance
- fmg insurance new zealand
- fmg insurance nz
- insurance fmg
Who owns FMG Insurance?
FMG Insurance is owned by FMG. Brandwave does not track any other brands owned by FMG.
Do you work for FMG Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is FMG Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.