FMG Insurance vs Trade Me Insurance:Which is more popular by branded search in New Zealand?
In August 2026, FMG Insurance had more branded searches than Trade Me Insurance among car and home insurers in New Zealand. FMG Insurance was estimated to have 10.6K branded searches compared to Trade Me Insurance’s 5.8K, and held a 3.2% Share of Search versus Trade Me Insurance’s 1.8%.
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Which is more popular in search, FMG Insurance or Trade Me Insurance?
Compare insurers selling car, home, and contents cover to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FMG Insurance, Trade Me Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the FMG Insurance and Trade Me Insurance comparison changed over the last 12 months?
3 findings
- FMG Insurance was ahead of Trade Me Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FMG Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 11K to 10.6K.
- Across the 11 months ending August 2026, Trade Me Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 7.1K to 5.8K.
How did search popularity change for New Zealand car and home insurers in August 2026?
1 change
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FMG Insurance’s and Trade Me Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FMG Insurance
8 branded search terms
- fmg car insurance
- fmg contents insurance
- fmg home insurance
- fmg house insurance
- FMG Insurance
- fmg insurance new zealand
- fmg insurance nz
- insurance fmg
Trade Me Insurance
10 branded search terms
- trade me car insurance
- trade me car insurance nz
- trade me contents insurance
- trade me home insurance
- trade me house insurance
- Trade Me Insurance
- trade me insurance car
- trade me insurance nz
- trademe car insurance
- trademe insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.