FMG Insurance vs Tower Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Tower Insurance had more branded searches than FMG Insurance among car and home insurers in New Zealand. Tower Insurance was estimated to have 61.2K branded searches compared to FMG Insurance’s 10.6K, and held an 18.6% Share of Search versus FMG Insurance’s 3.2%.
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Which is more popular in search, FMG Insurance or Tower Insurance?
Compare insurers selling car, home, and contents cover to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tower Insurance, FMG Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the FMG Insurance and Tower Insurance comparison changed over the last 12 months?
3 findings
- Tower Insurance was ahead of FMG Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FMG Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 11K to 10.6K.
- Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.9% to 18.6%, and its estimated monthly branded searches moved from 50.8K to 61.2K.
How did search popularity change for New Zealand car and home insurers in August 2026?
1 change
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FMG Insurance’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FMG Insurance
8 branded search terms
- fmg car insurance
- fmg contents insurance
- fmg home insurance
- fmg house insurance
- FMG Insurance
- fmg insurance new zealand
- fmg insurance nz
- insurance fmg
Tower Insurance
24 branded search terms
- car insurance tower
- contents insurance tower
- home insurance tower
- tower boat insurance
- tower car insurance
- tower car insurance nz
- tower contents insurance
- tower home and contents insurance
- tower home insurance
- tower house insurance
- Tower Insurance
- tower insurance auckland
- tower insurance car
- tower insurance company new zealand
- tower insurance house
- tower insurance new zealand
- tower insurance nz
- tower insurance travel
- tower insurance travel insurance
- tower landlord insurance
- tower travel insurance
- tower travel insurance nz
- tower vehicle insurance
- travel insurance tower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.