How popular isState Insurance in search?
In August 2026, there were an estimated 49.1K branded searches for State Insurance in New Zealand which held steady over the last 11 months. State Insurance holds 14.9% estimated Share of Search among New Zealand car and home insurers and is ranked 4th of 10 competitors for search popularity.
AA Insurance34%
AMI Insurance20.7%
Tower Insurance18.6%
State Insurance14.9%
FMG Insurance3.2%
Vero Insurance2.5%
Cove Insurance2.3%Trade Me Insurance1.8%
Star Insure1.3%
Initio Insurance0.67%
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Which car and home insurers compete with State Insurance?
Share of Search by month for AA Insurance, AMI Insurance, Tower Insurance, State Insurance, FMG Insurance, Vero Insurance, Cove Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 112K | -1.2% | -0.5 points | |
| 2, held 2nd | 20.7% | 67.8K | +0.53% | +0.1 points | |
| 3, held 3rd | 18.6% | 61.2K | +2.7% | +0.5 points | |
| 4, held 4th | 14.9% | 49.1K | +0.86% | +0.1 points | |
| 5, held 5th | 3.2% | 10.6K | -0.56% | 0 points | |
| 6, held 6th | 2.5% | 8.2K | -2% | -0.1 points | |
| 7, held 7th | 2.3% | 7.7K | -0.52% | 0 points | |
| 8, held 8th | 1.8% | 5.8K | -1.2% | 0 points | |
| 9, held 9th | 1.3% | 4.2K | +0.24% | 0 points | |
| 10, held 10th | 0.67% | 2.2K | +0.91% | 0 points |
34%
held 1st · 112K estimated branded searches · -1.2% vs prior month · -0.5 points
20.7%
held 2nd · 67.8K estimated branded searches · +0.53% vs prior month · +0.1 points
18.6%
held 3rd · 61.2K estimated branded searches · +2.7% vs prior month · +0.5 points
14.9%
held 4th · 49.1K estimated branded searches · +0.86% vs prior month · +0.1 points
3.2%
held 5th · 10.6K estimated branded searches · -0.56% vs prior month · 0 points
2.5%
held 6th · 8.2K estimated branded searches · -2% vs prior month · -0.1 points
2.3%
held 7th · 7.7K estimated branded searches · -0.52% vs prior month · 0 points
1.8%
held 8th · 5.8K estimated branded searches · -1.2% vs prior month · 0 points
1.3%
held 9th · 4.2K estimated branded searches · +0.24% vs prior month · 0 points
0.67%
held 10th · 2.2K estimated branded searches · +0.91% vs prior month · 0 points
Compare search popularity between State Insurance and its closest rivals
- State Insurance vs AA Insurance: compare search popularity
- State Insurance vs AMI Insurance: compare search popularity
- State Insurance vs Tower Insurance: compare search popularity
- State Insurance vs FMG Insurance: compare search popularity
- State Insurance vs Vero Insurance: compare search popularity
- Compare State Insurance with any brand
How has branded search demand for State Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for State Insurance in New Zealand held steady, from 48.9K to 49.1K.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand peaked at 16.1% in January 2026 and was lowest at 13.7% in February 2026.
How did search popularity change for New Zealand car and home insurers in August 2026?
3 changes
Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.
Which travel insurers compete with State Insurance?
Share of Search by month for AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 67.8K | +0.53% | -0.1 points | |
| 2, held 2nd | 25.1% | 61.2K | +2.7% | +0.4 points | |
| 3, held 3rd | 20.2% | 49.1K | +0.86% | 0 points | |
| 4, held 4th | 15.2% | 37K | +0.08% | -0.1 points | |
| 5, held 5th | 3.2% | 7.8K | 0% | 0 points | |
| 6, held 6th | 3.1% | 7.6K | +4.5% | +0.1 points | |
| 7, moved from 8th to 7th | 2.5% | 6.1K | +17.7% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.4% | 5.8K | -18% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.42% | 1K | -0.96% | 0 points |
27.9%
held 1st · 67.8K estimated branded searches · +0.53% vs prior month · -0.1 points
25.1%
held 2nd · 61.2K estimated branded searches · +2.7% vs prior month · +0.4 points
20.2%
held 3rd · 49.1K estimated branded searches · +0.86% vs prior month · 0 points
held 4th · 37K estimated branded searches · +0.08% vs prior month · -0.1 points
3.2%
held 5th · 7.8K estimated branded searches · 0% vs prior month · 0 points
6.
1Cover3.1%
held 6th · 7.6K estimated branded searches · +4.5% vs prior month · +0.1 points
2.5%
moved from 8th to 7th · 6.1K estimated branded searches · +17.7% vs prior month · +0.4 points
2.4%
moved from 7th to 8th · 5.8K estimated branded searches · -18% vs prior month · -0.5 points
0.42%
held 9th · 1K estimated branded searches · -0.96% vs prior month · 0 points
Compare search popularity between State Insurance and its closest rivals
- State Insurance vs AMI Insurance: compare search popularity
- State Insurance vs Tower Insurance: compare search popularity
State Insurance vs Southern Cross Travel Insurance: compare search popularity
State Insurance vs AA Travel Insurance: compare search popularity- State Insurance vs 1Cover: compare search popularity
- Compare State Insurance with any brand
How has branded search demand for State Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 21.9% to 20.2%.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 23.2% in January 2026 and was lowest at 20.2% in August 2026.
How did search popularity change for New Zealand travel insurers in August 2026?
5 changes
In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.
How is State Insurance measured?
Brandwave collects information about searches that people make online using State Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- car insurance by state
- contents insurance state
- home insurance state
- house insurance state
- state car insurance
- state car insurance nz
- state contents insurance
- state home insurance
- state house insurance
- State Insurance
- state insurance car
- state insurance contents
- state insurance home insurance
- state insurance house insurance
- state insurance new zealand
- state insurance nz
- state insurance travel
- state insurance travel insurance
- state landlord insurance
- state travel insurance
- state travel insurance nz
- state vehicle insurance
- travel insurance state
Who owns State Insurance?
State Insurance is owned by 
IAG New Zealand. Brandwave also tracks AMI Insurance, owned by the same company, in New Zealand.
Do you work for State Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is State Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.