Brandwave

How popular isAA Travel Insurance?

In September 2026, people searched for AA Travel Insurance by name about 5,400 times in New Zealand, about the same as the previous year. These searches made up 4.9% of all New Zealand travel insurer searches, placing AA Travel Insurance fourth out of nine insurers. When we asked both ChatGPT and Google AI Overviews about travel insurers, AA Travel Insurance appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

AA Travel Insurance is the fourth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Tower InsuranceShare of searches 46.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Southern Cross Travel InsuranceShare of searches 33.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. 1CoverShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AA Travel InsuranceShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Cover-MoreShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top travel insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AA Travel Insurance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AA Travel Insurance is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Travel Insurance1st
  2. Allianz Travel2nd
  3. 1Cover3rd
  4. Cover-More4th
  5. Tower Insurance5th
  6. AA Travel Insurance6th
  7. AMI Insurance7th
  8. State Insurance–
  9. World Nomads–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Southern Cross Travel Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allianz Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Cover3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA Travel Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tower Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMI Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • World Nomads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which travel insurers compete with AA Travel Insurance?

AA Travel Insurance against travel insurers in New Zealand, by month

Share of searches by month for Tower Insurance, Southern Cross Travel Insurance, 1Cover, AA Travel Insurance, Cover-More, Allianz Travel, AMI Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthTower InsuranceSouthern Cross Travel Insurance1CoverAA Travel InsuranceCover-MoreAllianz TravelAMI InsuranceState InsuranceWorld Nomads
Oct 202546.5%32.9%5.4%5.9%4.1%2.2%1.8%0.8%0.58%
Nov 202550.8%29.9%4.8%5.3%3.7%3%1.3%0.72%0.52%
Dec 202552.1%30.4%4.3%5.5%2.6%2.6%1.3%0.61%0.56%
Jan 202646.9%32.9%5.7%4.9%3.9%2.8%1.5%0.81%0.6%
Feb 202651%29.6%4.9%5.4%3.8%2.5%1.6%0.72%0.65%
Mar 202640.7%35.7%6.2%5.2%3.8%5.3%1.5%0.8%0.78%
Apr 202650.4%30%5.2%4.4%3.2%3.6%1.6%0.88%0.78%
May 202647%33.8%4.8%5%3%3.4%1.5%0.93%0.61%
Jun 202646%33.1%5.4%4.9%3.4%4.1%1.7%0.91%0.5%
Jul 202646.4%33.4%4.5%4.9%2.9%5%1.5%0.92%0.47%
Aug 202646.4%33.5%4.7%4.9%3.7%3.4%1.7%1.2%0.5%
Sep 202646.5%33.2%5.4%4.9%3.2%2.7%2.2%1.5%0.4%

  1. 1.Tower Insurance

    46.5%

    Held 1st. 51.4K estimated branded searches, +1.2% vs prior month. Share +0.2 points.

  2. 2.Southern Cross Travel Insurance

    33.2%

    Held 2nd. 36.7K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.1Cover

    5.4%

    Moved from 4th to 3rd. 6K estimated branded searches, +15.4% vs prior month. Share +0.7 points.

  4. 4.AA Travel Insurance

    4.9%

    Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cover-More

    3.2%

    Held 5th. 3.5K estimated branded searches, -12.5% vs prior month. Share -0.5 points.

  6. 6.Allianz Travel

    2.7%

    Held 6th. 3K estimated branded searches, -19.7% vs prior month. Share -0.7 points.

  7. 7.AMI Insurance

    2.2%

    Held 7th. 2.4K estimated branded searches, +27.2% vs prior month. Share +0.5 points.

  8. 8.State Insurance

    1.5%

    Held 8th. 1.6K estimated branded searches, +22.9% vs prior month. Share +0.3 points.

  9. 9.World Nomads

    0.4%

    Held 9th. 440 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between AA Travel Insurance and its closest rivals

Every comparison with AA Travel Insurance

8 comparisons

How has branded search demand for AA Travel Insurance changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AA Travel Insurance in New Zealand held steady at 5.4K.
  • Across the 12 months ending September 2026, AA Travel Insurance’s share of searches among travel insurers in New Zealand decreased from 5.9% to 4.9%.
  • Across the 12 months ending September 2026, AA Travel Insurance’s share of searches among travel insurers in New Zealand peaked at 5.9% in October 2025 and was lowest at 4.4% in April 2026.
  • Across the 12 months ending September 2026, AA Travel Insurance fell from 3rd to 4th among travel insurers in New Zealand.

How did search popularity change for New Zealand travel insurers in September 2026?

6 changes

  1. In September 2026, 1Cover overtook AA Travel Insurance to rank 3rd among travel insurers in New Zealand, with 5.4% of the searches.

  2. In September 2026, Allianz Travel lost share of searches among travel insurers in New Zealand, from 3.4% to 2.7%.

  3. State Insurance’s share of searches among travel insurers in New Zealand has gained ground for 3 months in a row, from 0.91% to 1.5% in September 2026.

  4. Estimated monthly branded searches for AMI Insurance in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

  5. Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 22.4% over 12 measured months, from 30K to 36.7K in September 2026.

  6. Estimated monthly branded searches for Tower Insurance in New Zealand rose 21.2% over 12 measured months, from 42.4K to 51.4K in September 2026.

How are AA Travel Insurance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AA Travel Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aatravelinsurance

How the Brand Demand Index is measured

Who owns AA Travel Insurance?

AA Travel Insurance is owned by NZ Automobile Association. Brandwave also tracks AA LemonCheck, owned by the same company, in New Zealand.

Do you work for AA Travel Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

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