AA Travel Insurance vs Southern Cross Travel Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Travel Insurance had more branded searches than AA Travel Insurance among travel insurers in New Zealand. Southern Cross Travel Insurance was estimated to have 37K branded searches compared to AA Travel Insurance’s 7.8K, and held a 15.2% Share of Search versus AA Travel Insurance’s 3.2%.
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Which is more popular in search, AA Travel Insurance or Southern Cross Travel Insurance?
Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Travel Insurance, AA Travel Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the AA Travel Insurance and Southern Cross Travel Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Travel Insurance was ahead of AA Travel Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 8.3K to 7.8K.
- Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 13.7% to 15.2%, and its estimated monthly branded searches moved from 30.5K to 37K.
How did search popularity change for New Zealand travel insurers in August 2026?
1 change
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AA Travel Insurance’s and Southern Cross Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Travel Insurance
6 branded search terms
- aa holiday insurance
- aa insurance travel
- aa nz travel insurance
- AA Travel Insurance
- aa travel insurance nz
- travel insurance aa nz
Southern Cross Travel Insurance
13 branded search terms
- SCTI
- scti nz
- scti travel insurance
- southern cross domestic travel insurance
- southern cross insurance travel
- southern cross international travel insurance
- southern cross nz travel insurance
- southern cross travel
- Southern Cross Travel Insurance
- southern cross travel insurance domestic
- southern cross travel insurance nz
- travel insurance southern cross
- travel insurance southern cross nz
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