Brandwave

How popular isSouthern Cross Travel Insurance in search?

In August 2026, there were an estimated 37K branded searches for Southern Cross Travel Insurance in New Zealand which is up 21.3% over the last 11 months. Southern Cross Travel Insurance holds 15.2% estimated Share of Search among New Zealand travel insurers and is ranked 4th of 9 competitors for search popularity.

Share of Search, August 2026
  1. AMI Insurance27.9%
  2. Tower Insurance25.1%
  3. State Insurance20.2%
  4. Southern Cross Travel Insurance15.2%
  5. AA Travel Insurance3.2%
  6. 1Cover3.1%
  7. Cover-More2.5%
  8. Allianz Travel2.4%
  9. World Nomads0.42%
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Which travel insurers compete with Southern Cross Travel Insurance?

Southern Cross Travel Insurance against travel insurers in New Zealand, by month

Share of Search by month for AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel. The figures are in the table below the chart.

View monthly share of search table
MonthAMI InsuranceTower InsuranceState InsuranceSouthern Cross Travel InsuranceAA Travel Insurance1CoverCover-MoreAllianz TravelWorld Nomads
Oct 202530.4%22.7%21.9%13.7%3.7%3.3%2.7%1.4%0.38%
Nov 202529%25.7%20.7%13.2%3.6%3.1%2.5%1.9%0.43%
Dec 202529.5%26%21.1%13.3%3.4%2.7%2%1.6%0.43%
Jan 202626.9%23.5%23.2%14.5%3.3%3.6%2.8%1.8%0.49%
Feb 202629.1%25.5%20.8%13.1%3.5%3.2%2.6%1.6%0.52%
Mar 202628.6%21.4%20.5%15.8%3.5%4.1%2.6%2.9%0.6%
Apr 202629.1%26%20.8%13.2%2.9%3.1%2.1%2.1%0.59%
May 202628.1%24.9%20.3%15.4%3.2%3.2%2.2%2.2%0.48%
Jun 202627.7%24.4%20.4%15.2%3.2%3.6%2.4%2.5%0.48%
Jul 202628%24.7%20.2%15.3%3.2%3%2.2%2.9%0.43%
Aug 202627.9%25.1%20.2%15.2%3.2%3.1%2.5%2.4%0.42%
Sep 2026—————————

  1. 1.AMI Insurance

    27.9%

    held 1st · 67.8K estimated branded searches · +0.53% vs prior month · -0.1 points

  2. 2.Tower Insurance

    25.1%

    held 2nd · 61.2K estimated branded searches · +2.7% vs prior month · +0.4 points

  3. 3.State Insurance

    20.2%

    held 3rd · 49.1K estimated branded searches · +0.86% vs prior month · 0 points

  4. 4.Southern Cross Travel Insurance

    15.2%

    held 4th · 37K estimated branded searches · +0.08% vs prior month · -0.1 points

  5. 5.AA Travel Insurance

    3.2%

    held 5th · 7.8K estimated branded searches · 0% vs prior month · 0 points

  6. 6.1Cover

    3.1%

    held 6th · 7.6K estimated branded searches · +4.5% vs prior month · +0.1 points

  7. 7.Cover-More

    2.5%

    moved from 8th to 7th · 6.1K estimated branded searches · +17.7% vs prior month · +0.4 points

  8. 8.Allianz Travel

    2.4%

    moved from 7th to 8th · 5.8K estimated branded searches · -18% vs prior month · -0.5 points

  9. 9.World Nomads

    0.42%

    held 9th · 1K estimated branded searches · -0.96% vs prior month · 0 points

Compare search popularity between Southern Cross Travel Insurance and its closest rivals

How has branded search demand for Southern Cross Travel Insurance changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose from 30.5K to 37K.
  • Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 13.7% to 15.2%.
  • Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 15.8% in March 2026 and was lowest at 13.1% in February 2026.

How did search popularity change for New Zealand travel insurers in August 2026?

  1. In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.

  2. In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.

  3. Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.

  4. Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.

  5. Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.

How is Southern Cross Travel Insurance measured?

Brandwave collects information about searches that people make online using Southern Cross Travel Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • SCTI
  • scti nz
  • scti travel insurance
  • southern cross domestic travel insurance
  • southern cross insurance travel
  • southern cross international travel insurance
  • southern cross nz travel insurance
  • southern cross travel
  • Southern Cross Travel Insurance
  • southern cross travel insurance domestic
  • southern cross travel insurance nz
  • travel insurance southern cross
  • travel insurance southern cross nz

Do you work for Southern Cross Travel Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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