How popular isAA Travel Insurance in search?
In August 2026, there were an estimated 7.8K branded searches for AA Travel Insurance in New Zealand which is down 6% over the last 11 months. AA Travel Insurance holds 3.2% estimated Share of Search among New Zealand travel insurers and is ranked 5th of 9 competitors for search popularity.
AMI Insurance27.9%
Tower Insurance25.1%
State Insurance20.2%
Southern Cross Travel Insurance15.2%
AA Travel Insurance3.2%
1Cover3.1%Cover-More2.5%
Allianz Travel2.4%
World Nomads0.42%
Follow AA Travel Insurance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which travel insurers compete with AA Travel Insurance?
Share of Search by month for AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 67.8K | +0.53% | -0.1 points | |
| 2, held 2nd | 25.1% | 61.2K | +2.7% | +0.4 points | |
| 3, held 3rd | 20.2% | 49.1K | +0.86% | 0 points | |
| 4, held 4th | 15.2% | 37K | +0.08% | -0.1 points | |
| 5, held 5th | 3.2% | 7.8K | 0% | 0 points | |
| 6, held 6th | 3.1% | 7.6K | +4.5% | +0.1 points | |
| 7, moved from 8th to 7th | 2.5% | 6.1K | +17.7% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.4% | 5.8K | -18% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.42% | 1K | -0.96% | 0 points |
27.9%
held 1st · 67.8K estimated branded searches · +0.53% vs prior month · -0.1 points
25.1%
held 2nd · 61.2K estimated branded searches · +2.7% vs prior month · +0.4 points
20.2%
held 3rd · 49.1K estimated branded searches · +0.86% vs prior month · 0 points
held 4th · 37K estimated branded searches · +0.08% vs prior month · -0.1 points
3.2%
held 5th · 7.8K estimated branded searches · 0% vs prior month · 0 points
6.
1Cover3.1%
held 6th · 7.6K estimated branded searches · +4.5% vs prior month · +0.1 points
2.5%
moved from 8th to 7th · 6.1K estimated branded searches · +17.7% vs prior month · +0.4 points
2.4%
moved from 7th to 8th · 5.8K estimated branded searches · -18% vs prior month · -0.5 points
0.42%
held 9th · 1K estimated branded searches · -0.96% vs prior month · 0 points
Compare search popularity between AA Travel Insurance and its closest rivals
- AA Travel Insurance vs Tower Insurance: compare search popularity
- AA Travel Insurance vs State Insurance: compare search popularity
- AA Travel Insurance vs Southern Cross Travel Insurance: compare search popularity
- AA Travel Insurance vs 1Cover: compare search popularity
- Compare AA Travel Insurance with any brand
How has branded search demand for AA Travel Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AA Travel Insurance in New Zealand fell from 8.3K to 7.8K.
- Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 3.7% to 3.2%.
How did search popularity change for New Zealand travel insurers in August 2026?
5 changes
In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.
How is AA Travel Insurance measured?
Brandwave collects information about searches that people make online using AA Travel Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- aa holiday insurance
- aa insurance travel
- aa nz travel insurance
- AA Travel Insurance
- aa travel insurance nz
- travel insurance aa nz
Who owns AA Travel Insurance?
AA Travel Insurance is owned by NZ Automobile Association. Brandwave also tracks AA LemonCheck, owned by the same company, in New Zealand.
Do you work for AA Travel Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is AA Travel Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.