AA Travel Insurance vs Cover-More:Which is more popular by branded search in New Zealand?
In August 2026, AA Travel Insurance had more branded searches than Cover-More among travel insurers in New Zealand. AA Travel Insurance was estimated to have 7.8K branded searches compared to Cover-More’s 6.1K, and held a 3.2% Share of Search versus Cover-More’s 2.5%.
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Which is more popular in search, AA Travel Insurance or Cover-More?
Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AA Travel Insurance, Cover-More. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the AA Travel Insurance and Cover-More comparison changed over the last 12 months?
3 findings
- AA Travel Insurance was ahead of Cover-More in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 8.3K to 7.8K.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 5.9K to 6.1K.
How did search popularity change for New Zealand travel insurers in August 2026?
1 change
In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using AA Travel Insurance’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Travel Insurance
6 branded search terms
- aa holiday insurance
- aa insurance travel
- aa nz travel insurance
- AA Travel Insurance
- aa travel insurance nz
- travel insurance aa nz
Cover-More
14 branded search terms
- cover more
- cover more insurance
- cover more insurance nz
- cover more nz
- cover more travel insurance
- cover more travel insurance nz
- Cover-More
- cover-more new zealand
- cover-more nz
- cover-more travel insurance
- cover-more travel insurance nz
- covermore
- covermore nz
- covermore travel insurance
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