How popular isCover-More in search?
In August 2026, there were an estimated 6.1K branded searches for Cover-More in New Zealand which held steady over the last 11 months. Cover-More holds 2.5% estimated Share of Search among New Zealand travel insurers and is ranked 7th of 9 competitors for search popularity.
AMI Insurance27.9%
Tower Insurance25.1%
State Insurance20.2%
Southern Cross Travel Insurance15.2%
AA Travel Insurance3.2%
1Cover3.1%Cover-More2.5%
Allianz Travel2.4%
World Nomads0.42%
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Which travel insurers compete with Cover-More?
Share of Search by month for AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | AMI Insurance | Tower Insurance | State Insurance | Southern Cross Travel Insurance | AA Travel Insurance | 1Cover | Cover-More | Allianz Travel | World Nomads |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 22.7% | 21.9% | 13.7% | 3.7% | 3.3% | 2.7% | 1.4% | 0.38% |
| Nov 2025 | 29% | 25.7% | 20.7% | 13.2% | 3.6% | 3.1% | 2.5% | 1.9% | 0.43% |
| Dec 2025 | 29.5% | 26% | 21.1% | 13.3% | 3.4% | 2.7% | 2% | 1.6% | 0.43% |
| Jan 2026 | 26.9% | 23.5% | 23.2% | 14.5% | 3.3% | 3.6% | 2.8% | 1.8% | 0.49% |
| Feb 2026 | 29.1% | 25.5% | 20.8% | 13.1% | 3.5% | 3.2% | 2.6% | 1.6% | 0.52% |
| Mar 2026 | 28.6% | 21.4% | 20.5% | 15.8% | 3.5% | 4.1% | 2.6% | 2.9% | 0.6% |
| Apr 2026 | 29.1% | 26% | 20.8% | 13.2% | 2.9% | 3.1% | 2.1% | 2.1% | 0.59% |
| May 2026 | 28.1% | 24.9% | 20.3% | 15.4% | 3.2% | 3.2% | 2.2% | 2.2% | 0.48% |
| Jun 2026 | 27.7% | 24.4% | 20.4% | 15.2% | 3.2% | 3.6% | 2.4% | 2.5% | 0.48% |
| Jul 2026 | 28% | 24.7% | 20.2% | 15.3% | 3.2% | 3% | 2.2% | 2.9% | 0.43% |
| Aug 2026 | 27.9% | 25.1% | 20.2% | 15.2% | 3.2% | 3.1% | 2.5% | 2.4% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 67.8K | +0.53% | -0.1 points | |
| 2, held 2nd | 25.1% | 61.2K | +2.7% | +0.4 points | |
| 3, held 3rd | 20.2% | 49.1K | +0.86% | 0 points | |
| 4, held 4th | 15.2% | 37K | +0.08% | -0.1 points | |
| 5, held 5th | 3.2% | 7.8K | 0% | 0 points | |
| 6, held 6th | 3.1% | 7.6K | +4.5% | +0.1 points | |
| 7, moved from 8th to 7th | 2.5% | 6.1K | +17.7% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.4% | 5.8K | -18% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.42% | 1K | -0.96% | 0 points |
27.9%
held 1st · 67.8K estimated branded searches · +0.53% vs prior month · -0.1 points
25.1%
held 2nd · 61.2K estimated branded searches · +2.7% vs prior month · +0.4 points
20.2%
held 3rd · 49.1K estimated branded searches · +0.86% vs prior month · 0 points
held 4th · 37K estimated branded searches · +0.08% vs prior month · -0.1 points
3.2%
held 5th · 7.8K estimated branded searches · 0% vs prior month · 0 points
6.
1Cover3.1%
held 6th · 7.6K estimated branded searches · +4.5% vs prior month · +0.1 points
2.5%
moved from 8th to 7th · 6.1K estimated branded searches · +17.7% vs prior month · +0.4 points
2.4%
moved from 7th to 8th · 5.8K estimated branded searches · -18% vs prior month · -0.5 points
0.42%
held 9th · 1K estimated branded searches · -0.96% vs prior month · 0 points
Compare search popularity between Cover-More and its closest rivals
- Cover-More vs Southern Cross Travel Insurance: compare search popularity
- Cover-More vs AA Travel Insurance: compare search popularity
- Cover-More vs 1Cover: compare search popularity
- Cover-More vs Allianz Travel: compare search popularity
- Cover-More vs World Nomads: compare search popularity
- Compare Cover-More with any brand
How has branded search demand for Cover-More changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cover-More in New Zealand held steady, from 5.9K to 6.1K.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand held steady, from 2.7% to 2.5%.
How did search popularity change for New Zealand travel insurers in August 2026?
5 changes
In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.
How is Cover-More measured?
Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- cover more
- cover more insurance
- cover more insurance nz
- cover more nz
- cover more travel insurance
- cover more travel insurance nz
- Cover-More
- cover-more new zealand
- cover-more nz
- cover-more travel insurance
- cover-more travel insurance nz
- covermore
- covermore nz
- covermore travel insurance
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Is Cover-More your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.