Brandwave

Camelion vs Energizer:Which is more popular?

In September 2026, Energizer had more branded searches than Camelion among battery brands in New Zealand. Energizer had about 2,030 branded searches, while Camelion had 10. Energizer made up 47.8% of all battery brand searches we track, and Camelion accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about battery brands, Energizer appeared in all five answers and Camelion in none.

Among battery brands in New Zealand in September 2026

Who do people search for more?

Energizer, about 203 searches for every 1 for Camelion

Energizer 2K searchesCamelion 10 searches

Who does AI mention more?

Energizer, mentioned in every answer we collected

Energizer in 5 of 5Camelion in 0 of 5

Who does AI recommend more?

Energizer, the only one of the two named

Energizer first in 3Camelion never named

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Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Energizer appeared in all five answers. Camelion did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic Batteries1st
  2. Energizer2nd
  3. Eveready3rd
  4. Duracell4th
  5. Varta–
  6. Camelion–
  7. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Energizer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duracell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eveready1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camelion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Camelion or Energizer more popular in search?

This chart shows how often people search Google for Camelion and Energizer by name. Each line represents a brand's share of searches for all seven battery brands we track, month by month, from searches in New Zealand.

Camelion and Energizer among battery brands in New Zealand, by month

Share of searches by month for Energizer, Camelion. The figures are in the table below the chart.

View monthly share of searches table
MonthEnergizerPanasonic BatteriesDuracellEvereadyVartaCamelionTrojan
Oct 202544.4%21.9%22.2%5.3%4.8%1.4%0%
Nov 202541.6%25.4%21.7%5.7%4.8%0.85%0%
Dec 202544.9%27.3%17.5%5.5%3.9%0.91%0%
Jan 202640.1%21.5%29.6%4.6%3.5%0.42%0.21%
Feb 202643.1%23.1%25.6%3.9%3.5%0.82%0%
Mar 202639.5%21.5%31.3%4%2.9%0.86%0%
Apr 202644.8%20.2%24.8%6.2%3.4%0.49%0.16%
May 202641.7%27.1%22.2%4.4%4%0.61%0%
Jun 202635.8%38.1%17.5%4.6%3.7%0.18%0.18%
Jul 202641.3%36.5%15.5%3%3.5%0.33%0%
Aug 202651.4%27.1%14.1%4.2%2.7%0.48%0%
Sep 202647.8%24.7%19.1%4.2%4%0.24%0%

How has the Camelion and Energizer comparison changed over the last 12 months?

3 findings
  • Energizer was ahead of Camelion in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Camelion’s share of searches among battery brands in New Zealand moved from 1.4% to 0.24%, and its estimated monthly branded searches moved from 50 to 10.
  • Across the 12 months ending September 2026, Energizer’s share of searches among battery brands in New Zealand moved from 44.4% to 47.8%, and its estimated monthly branded searches moved from 1.6K to 2K.

How did search popularity change for New Zealand battery brands in September 2026?

2 changes

  1. In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.

  2. Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Camelion’s and Energizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camelion

9 branded search terms

  • camelion aa battery
  • camelion aaa battery
  • camelion battery
  • camelion battery aa
  • camelion battery aaa
  • camelion battery rechargeable
  • camelion battery tester
  • camelion lithium battery
  • camelion rechargeable cell

Energizer

7 branded search terms

  • bateri energizer aa
  • battery energizer
  • battery energizer rechargeable
  • energizer
  • energizer aa max
  • energizer aaa batteries
  • energizer lithium aa

How the Brand Demand Index is measured

Other head-to-heads among battery brands

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